Case Study – Zuma Fashions and NFC Technology

Tech Write were approached by Paul Lakeman of Near Field Communications (Jersey) to write a case study of a recent project undertaken by the NFC specialists. The case study was to document the stages of a project undertaken by clothing retailer Zuma Fashions to integrate Near Field Communications Technology into their digital marketing strategy.

The case study covers the background of the project, details of the three distinct phases of the roll-out and concludes with the findings of the project and the thoughts of the key decision makers at Zuma. Paul Lakeman wanted the case study to serve not only as a record of what Zuma had achieved, but also to act as a promotional article which could be used to further showcase the talents of Near Field Communication (Jersey) and to give a practical demonstration of NFC smart tags and posters in action.

The resulting article was widely distributed by Near Field Communications (Jersey) with considerable interest being generated. You can read the full case study on the Online News Today website here