Category Article Writing

Copywriting Tip – Buy Cheap, Buy Twice

Normally I find the Money Saving Expert enewsletter to be a useful read, both from a personal and business perspective. Something in today’s edition however made my blood run cold.

Picture of the "Ward of Cheap" sign in London - not indicative of copywriting rates. © Ewan-M

The idea of anything being “cheap” in the City of London is amusing. And unlikely.

Tucked into a section headed “30 ways to earn cash online”, I found:

Write copy. Web content brokers pay £2-£30 per piece, eg, Groupon ads and travel descriptions. Forumite Sinkorswim says: “Been doing it 9mths & made £1,000. It’s a godsend.

Now the more cynical reader may think that I am simply being protectionist, that I can see my potential market being eaten away by people looking to make a bit of extra pocket money. Obviously the more copywriters there are in the market, the fewer jobs I can land...

Read More

Copywriting tip – What the hell is a “Eurorealist”*?

During an interview with Radio 4 this morning, Minister without Portfolio Ken Clarke decided to drop a new word into the public conscious - eurorealist*. Despite existing in some limited circles since the middle of the last decade, eurorealist has yet to gain much traction and is certainly not yet in common usage (a quick Google reveals less than 250,000 matches).

A picture of Ken Clarke whose use of the term eurorealist presents a copywriting problem

Ken Clarke is a eurorealist apparently. Whatever one of those is.

The eurorealist example raises an important issue for businesses preparing to employ a professional copywriter. Should your web content be packed with up-to-the-minute wording?

When should you use “new” words in your copywriting?

In some circumstances, particularly when technology is involved, the introduction of new words is essential...

Read More

Copywriting like Jane Austen – Pride, Prejudice & Predictability

Today marks the 201st anniversary of  the first publication of Pride and Prejudice. The books tells the tale of a young woman named Elizabeth Bennett, who seeks to land herself a husband in the form of Mr Darcy.

A picture of Jane Austen. Technically she was an author not a copywriter

Jane Austen has a thing or two to teach aspiring copywriters

Pride and Prejudice remains one of English literature’s most popular tales, and has been dramatised for TV and cinema many times over the past two centuries (as technology developed of course!). These days, the quest for a husband as a way to better oneself is an alien concept – so what makes the story continue to be so successful?

The fact is, Pride and Prejudice is predictable. It is a love story which, right from the start, the reader knows will have a happy ending...

Read More

2012 – Our copywriting year in review – Part 1

January

2012 began relatively slowly here at Tech Write as we continued to provide ghostwriting services as part of our long-standing relationship with the team at Write My Site. Over the course of the next 31 days Tech Write created white label content on topics as diverse as:

2012 - Our year in review

Because a magnifying glass make analysis look so much more professional

  • Electronic invoicing and document interchange
  • Supply chain management
  • Hair loss
  • Car and household insurance

February

February marked the beginning of a new working relationship with ESP Recruitment- a specialist recruiter of skilled support staff for roles in schools...

Read More

What links International Education Week and Web Copywriting Services?

International flags marking International Education Week

The internet makes your web content truly global

This year International Education Week is being held between the 12th and 19th November. But what does a celebration of international education and web copywriting services have in common?

The answer involves considering what your own website is trying to achieve. What are most people looking for when they surf the web? What are you looking for as you trawl websites? For some it will be entertainment but for most it will be information. Some will even be looking for entertaining information.

But when you read useful information, you are of course being educated in the process.

However, unlike International Education Week, the content on your website has to last longer than seven days...

Read More