The current media fascination with contaminated “beef” burgers throws up an interesting parallel for website content managers and copywriters – just how fresh is the text on your website? Does your website contain contaminated copy?
The demand for new website content is insatiable. Blog posts, white papers, articles and general product information pages need to be created on a frequent (even daily) basis to attract customers and search engines alike. But what about the older copywritten content on your site?
Well established blogs have hundreds of posts which help maintain a narrative trail for your business. The problem is that these blog posts often contain outdated information...Read More