You already have a relatively successful business website. So why should you add a blog? Especially if it means paying out more money to have someone write it for you?
First up, blogging is an incredibly cheap way to increase your brand’s reputation.
“Blogging requires roughly 9% of a full-time marketing team’s hours and just 7% of their total budget.” – HubSpot stats.
Here are 5 more damn good reasons for why the investment in a business blog makes perfect sense.
1. A business blog informs your customers
The age of the Internet means that your clients are now quite adept at finding information for themselves. This means that if they can’t find the information they need on your site, they will go elsewhere. Probably to one of your competitors.
Your b...Read More