Although customer feedback is essential for improving products and services, their responses can in fact be multi-purpose, helping to create a further return on investment when creating and deploying satisfaction surveys. When the results of a feedback survey are collated, they often contain gems which can be put to good use for marketing your business.
In an age where social interaction is becoming more important, customer recommendations are gold. Often customer feedback contains positive comments which can then be used on your website or other advertising media, raising the credibility of your business. Keep an eye out for snippets which reflect positively on your business and don’t be afraid to use them.
Many businesses dedicate a page on their website to collating cus...Read More