Content Marketing tagged posts

Why I don’t do SEO copywriting any more

There’s a reasonable chance that you arrived here at Tech Write looking for SEO copywriting services. There’s a slim chance that you may have even been sent here by Google after searching “SEO copywriting”. Because once upon a time everyone wanted SEO-optimised text. And I was more than happy to oblige.

But the fact is that I don’t do SEO copywriting any more.

Why not?

The answer is simple – the days of keyword stuffing, grammar mangling and Google-manipulation are over. For quite some time in fact. I could still produce something that would have suited the search engine optimisation techniques of old.

But I won’t.

Not only would I be robbing you of your marketing budget, but the results would be of limited success too...

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How big is the Internet? Digital copywriter advice

The Internet is undeniably big. So big that even Google cannot seem to decide how much content is out there. In 2008 the official Google blog claimed there were over 1 trillion webpages (1,000,000,000,000) in existence. But by 2012 they were only indexing 50 billion.

A picture of the internetworked world

The worldwide web is growing every day.

Maybe the de-indexing of content farms helped streamline the Internet a bit, but we’ll never know for sure. Especially seeing as everyone gave up trying to count the web in 2012.

The exponential growth of web content is great news if you are buyer. Much less so as a seller. With literally billions of webpages to compete against, how can your business stand out?

Digital content writing must be exceptional

Let’s face it...

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What is a technical writer?

As well as being asked “what is a copywriter?“, I am occasionally asked “what is a technical writer?”.

Wikipedia provides the following succinct definition:

Opening a can of works to answer the question - 'what is a technical writer?'

Technical writer – technical copywriter. You say ‘toe-may-to’ and I say ‘toe-mah-toe’

A technical writer is a professional writer who engages in technical writing and produces technical documentation for technical, business, and consumer audiences.”

Someone who writes about technical topics in other words.

The difference between technical writing and technical copywriting

The main difference between technical writing and technical copywriting is the goal of the document being produced. Technical writing is usually about documenting complex systems or providing instructions on their use. Think manuals and tutorials for instance.

Techni...

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Web content writing – Are you over-reliant on PPC?

Fact – Your website needs increased traffic to raise sales
Fact – Search engines remain the number one way for people to discover your website
Fact – Paid search results can get you to the top of Google rankings (ish) So obviously you should be concentrating your online marketing budget on PPC right?

Picture of an upward graph indicating elevated profits

Increase your website traffic, increase your profits

Wrong! Consider the following stats:

  • 85% of search engine traffic comes via organic links
  • Only 11% of advertisers report achieving a higher ROI through a Pay Per Click Advertising Program than an Organic Search Engine Optimization program
  • 4 out of 5 (80%) of search engine users never click on PPC results
  • 86% of search engine users report they feel organic listings are more relevant than paid listings (Source: Zero One Zero)

And what abou...

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Content Marketing – Why Worry About White Papers?

If you operate in the B2B marketplace, it is extremely likely that at some point you will have been asked to trade your email address in return for receiving a “white paper”. This magical document promises to explain why Cloud widgets help slash operating costs, increase efficiency and improve business profits (or something similar). But only if you sign up first. No email address, no white paper.

A collection of white papers in folders ready for use in content marketing

If you printed out all the white papers on the Internet, it would look a bit like this

White paper madness?

The white paper is at the forefront of a “new” revolution called content marketing. But really it boils down to a very old marketing premise – give the customer something for nothing, and have them join your marketing mailing list in the process.

The reason that white papers are so popular ...

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