Content Marketing tagged posts

What is a technical writer?

As well as being asked “what is a copywriter?“, I am occasionally asked “what is a technical writer?”.

Wikipedia provides the following succinct definition:

Opening a can of works to answer the question - 'what is a technical writer?'

Technical writer – technical copywriter. You say ‘toe-may-to’ and I say ‘toe-mah-toe’

A technical writer is a professional writer who engages in technical writing and produces technical documentation for technical, business, and consumer audiences.”

Someone who writes about technical topics in other words.

The difference between technical writing and technical copywriting

The main difference between technical writing and technical copywriting is the goal of the document being produced. Technical writing is usually about documenting complex systems or providing instructions on their use. Think manuals and tutorials for instance.

Techni...

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Web content writing – Are you over-reliant on PPC?

Fact – Your website needs increased traffic to raise sales
Fact – Search engines remain the number one way for people to discover your website
Fact – Paid search results can get you to the top of Google rankings (ish) So obviously you should be concentrating your online marketing budget on PPC right?

Picture of an upward graph indicating elevated profits

Increase your website traffic, increase your profits

Wrong! Consider the following stats:

  • 85% of search engine traffic comes via organic links
  • Only 11% of advertisers report achieving a higher ROI through a Pay Per Click Advertising Program than an Organic Search Engine Optimization program
  • 4 out of 5 (80%) of search engine users never click on PPC results
  • 86% of search engine users report they feel organic listings are more relevant than paid listings (Source: Zero One Zero)

And what abou...

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Content Marketing – Why Worry About White Papers?

If you operate in the B2B marketplace, it is extremely likely that at some point you will have been asked to trade your email address in return for receiving a “white paper”. This magical document promises to explain why Cloud widgets help slash operating costs, increase efficiency and improve business profits (or something similar). But only if you sign up first. No email address, no white paper.

A collection of white papers in folders ready for use in content marketing

If you printed out all the white papers on the Internet, it would look a bit like this

White paper madness?

The white paper is at the forefront of a “new” revolution called content marketing. But really it boils down to a very old marketing premise – give the customer something for nothing, and have them join your marketing mailing list in the process.

The reason that white papers are so popular ...

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Content Marketing, $1 Trillion and Your Business

A new report from eMarketer claims that global ecommerce sales have topped $1 trillion for the first time in 2012. Yes, $1 trillion. And that figure is set to rise again next year.

Stack of pound coins created through copywriting and content marketing

Using content marketing and copywriting you could start creating stacks of cash for your business

It is little surprise to find that US shoppers account for the majority of that sum. However Britain’s position in the league table is unexpected – second with $110 billion spent. Bad news for the high street perhaps, but great for those trying to leverage the power of the web for increased profit.

Which is why despite the popularity of online video, copywriting services are becoming ever more important...

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2012 – Our Copywriting Year in Review – Part 2

Following on from our last installment (predictably named 2012 – Our Copywriting Year in Review – Part 1), we continue our run down of the past twelve months, describing some of our projects and introducing some of our new customers. Enjoy!

July

Despite many businesses winding down their marketing efforts to reflect the Summer slow-down, Tech Write forged two new relationships requiring frequent blog contributions. Warrington-based educational IT-specialists Do Digital employed us to write a number of monthly blog posts targeted at their unique market niche. Meanwhile Essex web design agency Bytewire were also on the look out for skilled ghostwriter to contribute content to their company blog.

A picture of a desk calendar

A desk diary - very 2013!

August

August was relatively quiet although our ongoing commitments for...

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