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No blog? Your website is doomed. Or not.

Your website must have a blog. If your site has no blog, you have no hope of getting the attention of potential customers or search engines and your website is doomed. And your business too.  Or so many web gurus will tell you.

A picture of a sinking ship

Your blogless website will sink like a stone. Not.

Balderdash.

The blog is a powerful tool when generating website traffic and developing your brand. A blog really does help demonstrate your industry expertise and help your potential customers understand who you are and what you do. But there are other ways to achieve similar goals.

Consider social media...

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Klout changes it’s algorithm – should you be concerned?

The Internet has been abuzz over the past 48 hours with chat relating to a change in the way Klout measures social influence. For many people it’s a big deal, while others appear completely unfazed. So should you be concerned?

Do you use social media?

If the answer is no, then you can forget all about Klout. Without a Twitter, Facebook or Google+ account it is impossible to obtain a Klout score.

Should I focus on improving my Klout score?

If you are a business, absolutely not! Your core focus should be providing the very best products and services to customers, rather than chasing down a rather arbitrary guide on how popular you are. Make the use of social media another channel by which you interact with clients, resolving their issues and educating them...

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Making your web content work harder – Part 2

On Tuesday I related the case of a copywriting client who wanted to know about recycling an article I had written. This question then led me to create a list of ten uses for a single item of copy, five of which were covered in the previous post. Here in this second part of the series I outline another 5 uses which will help ensure a maximum return on your copywriting investment:

6. Sales materials and brochures

If your business thought a subject was important enough to secure professional copywriting services, then it is almost certainly the sort of content which you would pass on to would-be customers. Why not “cherry-pick” key stories and phrases for publication on your sales literature? A picture of global copywriting content recycling

7. Social media teasers

A quick quote lifted from a blog post can make excellent linkbait for use on...

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Making your web content work harder – Part 1

Recently I was asked by a customer whether it was OK to post an article which I had written for them in multiple locations. Obviously duplicating content across the web tends to cause trouble with search engines and so I advised against it. However the question led me to ask one of my own – how can my clients make better use of the content which they have commissioned me to write thereby maximising the return on their investment in my copywriting services?

Picture of a recycling bin containing paperwork

So I came up with ten ways to rework and repurpose an initial blog post or article without having to request more content. Here are the first five (the second set will appear on Thursday):

1. A press release

If the initial article was about a new product, service or achievement, why not turn it into a press release? There are thousands ...

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Is your SME using the internet to its full potential?

A recent survey by Opinium Research looked at how British small businesses were using the internet to generate new sales leads and increase turnover. Encouragingly more than a third of those polled stated that they were already using social media channels, such as Twitter and Facebook, to connect with new audiences and better serve existing customers. 

Picture of an online shopping basket logoLess positive was the discovery that of the UK’s 1.1 million small businesses (those employing 49 or less staff), 660,000 are not yet online at all meaning that more than half of British SMEs do not have a web presence. This despite the majority of online businesses recognising the web is vital to the future of their companies.

The internet provides a platform to turn any small businesses into a global company by opening up products and ser...

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