Yesterday I received a message via LinkedIn with the compelling subject line “Would you like more business?”. This simple, powerful opener had the desired effect – I clicked through to see what amazing insight I was being offered.
Somewhat unsurprisingly, the message was actually from a LinkedIn user* selling website development services. Fair play to them for exploiting the power of social media to sell their products plus a bonus 10 points for the effective subject line.
The body of the email contained a number of links to previous projects completed by this person and their company...Read More