Manual tagged posts

Making your web content work harder – Part 2

On Tuesday I related the case of a copywriting client who wanted to know about recycling an article I had written. This question then led me to create a list of ten uses for a single item of copy, five of which were covered in the previous post. Here in this second part of the series I outline another 5 uses which will help ensure a maximum return on your copywriting investment:

6. Sales materials and brochures

If your business thought a subject was important enough to secure professional copywriting services, then it is almost certainly the sort of content which you would pass on to would-be customers. Why not “cherry-pick” key stories and phrases for publication on your sales literature? A picture of global copywriting content recycling

7. Social media teasers

A quick quote lifted from a blog post can make excellent linkbait for use on...

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Making your web content work harder – Part 1

Recently I was asked by a customer whether it was OK to post an article which I had written for them in multiple locations. Obviously duplicating content across the web tends to cause trouble with search engines and so I advised against it. However the question led me to ask one of my own – how can my clients make better use of the content which they have commissioned me to write thereby maximising the return on their investment in my copywriting services?

Picture of a recycling bin containing paperwork

So I came up with ten ways to rework and repurpose an initial blog post or article without having to request more content. Here are the first five (the second set will appear on Thursday):

1. A press release

If the initial article was about a new product, service or achievement, why not turn it into a press release? There are thousands ...

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