Tag Archives: Research
What are you trying to say? Web content that engages
Your business exists for one reason, and one reason alone – to sell your particular products and services. Clearly this helps define your raison d’être, but does it communicate what your customer needs to hear?
It is easy to assume that your potential customer and you think alike; that they want to hear what it is you want to tell them. However this kind of thinking is not only backward, it could also mean that they end up giving their business to one of your competitors. The correct way to communicate with customers is to tell them what they want actually want to know. It sounds simple, but Tech Write have dealt with plenty of businesses more interested in broadcasting their company line completely ignoring their customer’s needs in the process.
So how do you know what your customer wants to know? As with all forms of communication, the best way is to ask them. Whether this takes the form of a written letter, an online survey or a follow-up phone call, it is essential that a business understands its customers before pitching at them. By the same token, before hiring a copywriter to produce written marketing materials, the overall message must be on target or the entire effort will be fruitless.
It is also imperative that any business maintains open channels of dialogue with customers, preferably meeting them where they are. Immediate access to your expertise will help prevent clients looking elsewhere and increase the likelihood of making first time sales. If your customers cluster at
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Facebook, maintain a presence there. If they are active on Twitter, get your own feed going. If they prefer telephones, keep a helpline running. Be available and be prepared – if one customer has a query, so too will others. This information should then be collated and published publicly to provide reference material for online shoppers or researchers.
By knowing what your customer wants to know, your business immediately becomes more relevant and therefore more qualified to assist with their needs. Customer queries are a fantastic source of useful information which can be used to inform others and populate your company blog. Don’t waste it! Remember customer feedback is a content goldmine.
If you would like to know more about accurately assessing customer needs, or turning that information into powerful sales copy, get in touch with Tech Write today.
Learned something new? Blog it!
During the course of our many ghostwriting projects we undertake at Tech Write, research plays a critical part in helping us create compelling content for our clients. The added benefit of this ‘reading around a subject’ is that we often find out interesting tips and tricks which go on to form the basis of future blog posts or articles for our clients.
And herein lies a useful piece of advice - if you come across a useful piece of information related to your business, products or services, you should probably write it down and share it.
Why? There are two reasons. Firstly, if the information or concept you discover is brand new to you, chances are that at least some of the people reading your material have no idea either. By sharing useful knowledge you help increase your profile as an expert in your field. And even if your readers did know, at least they know you know – vital for building trust and confidence in you and your business.
And the second reason? One of the best ways to truly learn an idea is to try and teach someone else about it. In the process of converting new information into your own words, you must logically sort through the details helping to solidify them in your own understanding. Getting the concept right in your head helps avoid the possibility of looking a fool later on when people ask questions. Any student of medicine will tell you this process works as they too are educated under a principle of “see one, do one, teach one”.
So next time you are reading a book or surfing the web and find yourself saying ‘I never knew that before’, grab a pen and make a note. Even if you have your blog ghostwritten by someone else, the information is gold for web content purposes so get it posted!
Check out our recent blog post about the business importance of sharing information on the web, and then drop us a line to find out how Tech Write’s research and writing services could benefit you.
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Blog Entry – Benoit Assou-Ekotto and Traction Alopecia
As well as regularly writing articles relating to IT and related technologies, Tech Write can also produce custom blog entries on just about any topic you need. One of our recent commissions has been regular entries for The Belgravia Centre, the UK’s largest hair loss clinic.
The Belgravia Centre blog is one of the largest, and most popular internet resources for people searching for information on hair loss, associated disorders and potential treatments. This recent blog entry about Tottenham Hotspur footballer Benoit Assou-Ekotto discusses the risks associated with extreme hair styles in the form of Traction Alopecia.
To find out how Tech Write’s exceptional research and writing techniques can benefit your company blog, please contact us.
