Stupid question, right? But…
1. The success of the World Wide Web has been led by US companies.
2. The rest of the world has got used to reading website text in ‘American’ English.
You can even prove it for yourself. Try Googling words with British and American spellings – you can bet there will be more results for the latter.
Merrie Olde England
The ‘British English’ copywriter is probably gnashing their teeth at this point. Why would you want to sully your website with a bastardised variant of your mother tongue?
Because on the world stage, you look provincial. Quaint even. Like a throwback from Merrie Olde England.
If your business hopes to use the Internet to go global, you need to speak th...Read More