Articles that fall into the category of ‘ghostwriting’
There is a commonly-held belief that copywriters simply write marketing materials because they cannot get their novels published. Unfortunately this view is not only untrue, but it also devalues the work of copywriters too. B2B Marketing found that content marketing...
Following on from our last installment (predictably named 2012 – Our Copywriting Year in Review – Part 1), we continue our run down of the past twelve months, describing some of our projects and introducing some of our new customers....
Recently I was asked by a customer whether it was OK to post an article which I had written for them in multiple locations. Obviously duplicating content across the web tends to cause trouble with search engines and so I...
Your business exists for one reason, and one reason alone – to sell your particular products and services. Clearly this helps define your raison d’être, but does it communicate what your customer needs to hear? It is easy to assume...
During the course of the many ghostwriting projects I undertake at Tech Write, research plays a critical part in helping me create compelling content for clients. The added benefit of this ‘reading around a subject’ is that I often find...
