What is a press release?
A press release is used to inform the general public about newsworthy events surrounding your business or organisation, such as a new product, a recent acquisition or an unusual venture. A press release is submitted to local news outlets, publications relevant to your organisation 
and to general online press agencies for syndication.
Press releases are an excellent way to increase your business’ exposure for minimal outlay as the content can be published on your website and re-transmitted to other organisations for publications several times over. A press release provides an opportunity for you to “blow your own trumpet” and let the world know what is happening in your business.
Best of all, a few column inches in a magazine or newspaper thanks to a press release is far cheaper than paying for advertising space in the same publication!
Please contact us if you would like to know how Tech Write can put the power of the press to work for you.
Examples
The following are a small selection of press releases we have produced for several clients from various industries. All of which were circulated using online and offline press agencies. You can also find a number of examples in our Press Release Portfolio.
Henschool.com
Henschool Courses Receive Omlet Approval
UK poultry supplies retailer Omlet adds Henschool courses to their catalogue of approved training providers
Creators of the acclaimed Eglu range of poultry housing Omlet, have recently added Henschool as one of their preferred suppliers of poultry keeping courses in the UK. The Oxfordshire-based business specialise in goods for the first time chicken owner with a particular emphasis on making the hobby simple, fun, eco-friendly and humane.
Said Lesley Austin, owner of Henschool, ‘Omlet and Henschool share the common goal of educating would-be poultry keepers in the fundamental basics of raising chickens. We are both committed to seeing poultry keeping thrive in the UK and that first time owners should receive the best possible start to their new hobby through exceptional training. This endorsement of course quality from Omlet is further recognition of Henschool’s ongoing commitment to providing outstanding training to UK-based poultry keepers.’
Henschool poultry keeping courses have already received similarly positive endorsements from other specialist organisations such as UK superstore “Pets At Home”. Henschool courses are run on a regular basis for small groups at their headquarters in Suffolk and are bookable through the Omlet website.
Based in Suffolk, Henschool is a family-run business specialising in poultry keeping courses and related products. Henschool is the brainchild of Lesley Austin, a support coordinator for the Battery Hen Welfare Trust and veterinary nurse, who’s life-long poultry rearing experience forms the basis of her hugely successful hen keeping courses.
To find out more about Henschool or Lesley Austin, please visit her website at http://www.henschool.com
Junari Ltd
Robert A Christopher Chooses junariCRM
Debt and Credit management arm of US-based expert financial firm Robert A Christopher chooses Junari for Customer Relationship Management
A debt management and credit score improvement agency based in Minnesota, has chosen junariCRM as their platform of choice for providing Customer Relationship Management services throughout their business. Robert A Christopher and Associates has scheduled an initial roll-out to their Minnesota office and expects to be managing thousands of client accounts across the USA within the next 12 months.
During initial discussions, the management team headed up by Michael Stroozas CEO were consistently impressed by the flexibility and extensibility of the junariCRM platform and the ease with which customisations and integrations could be performed to perfectly complement their business processes. The team were also heavily influenced by the positive ongoing pricing plan for junariCRM which was felt to be far more cost effective than similar offerings from Salesforce.com, being license-free, the Junari system enabled a return on investment much quicker than other offerings.
Steve Austin CEO of Junari said, ‘Following continued success within the UK, we are very pleased that interest in junariCRM has now spread across the Atlantic. junariCRM has again demonstrated that flexibility is vital to ensure a good fit between software and business processes, and the lack of license fee has been shown as key to a quick return on investment.’
As well as being impressed by the technical capabilities of junariCRM, Michael Stroozas, CEO of Robert A Christopher and Associates commented on the service received from Junari, ‘Steve you are 100% our guy! I made my decision after 5 minutes into our phone call.’
Robert A Christopher and Associates specialise in repairing consumer credit records by providing advice and assistance to their clients and liaising directly with creditors. They are able to accurately advise clients on the steps required to repair a damaged credit rating and to successfully manage each step in the process.
Based in Colchester, Essex, Junari are a well-established IT Consultancy offering experience in CRM, IT auditing, iPhone apps and bespoke software development. Junari pride themselves on their sense of honour and strong business ethics which have earned them glowing testimonials from their customers.
To find out more about Junari, please visit their website at http://www.junari.com
Purely Stamping
Evening Card Making Workshop in Heybridge
Following the success of her daytime classes, professional card designer Linda Lloyd is to offer evening card making workshops in Heybridge for anyone interested in card making and papercraft.
Participants will complete projects using the materials provided along with guidance and advice from Linda and at the end of the session will be able to take home their creations. The workshop takes place on Tuesday 2nd February between 7.30pm and 9.30pm at Linda’s house and there is a maximum of six places available. People of all abilities are welcome to attend this enjoyable monthly event or either of her other daytime workshops on Thursdays 4th and 11th of February at 10am.
Linda Lloyd has lived in Maldon for many years and always had a great interest in crafts. She is an internationally recognised, award-winning card maker who has had her designs published in various outlets, most recently in Craft Stamper magazine. Linda is also an Independent Stampin’ Up! Demonstrator, offering workshops and classes in people’s homes. Examples of her work are available to view on her card making blog at http://purelystamping.blogspot.com
To find out more about Linda Lloyd, please visit her blog at http://purelystamping.blogspot.com
Christian Outreach Centre Heybridge
Local Churches Pool Resources To Offer Alpha Course
COC Heybridge and Maldon Elim churches join together to offer introduction to Christianity
Two Maldon-based churches have combined resources to bring the world-famous Alpha Course to local residents starting on the 29th September. Open to anyone, the Alpha Course discusses Christianity and offers everyone the opportunity to explore the meaning of life in a friendly and relaxed atmosphere.
Said Ted Mint, Senior Pastor of Christian Outreach Centre Heybridge, ‘We have run the Alpha Course a number of times in the past to great acclaim from those attending. Previous guests have told us how the course has been very useful in terms of answering some of life’s biggest questions and has allowed them to form new friendships both inside and outside of church. This opportunity to work with Pastor Rob Sefton from the Elim Church is an excellent opportunity to further improve and open the course to even more people in Maldon and Heybridge.’
Each evening of the Alpha Course features a meal, a short talk and then an open group discussion where guests share their thoughts and feelings on what they have heard. The Course is free to attend and every viewpoint is welcome.
The first part of the course starts at 7.00pm on Wednesday 29th September at the Christian Outreach Centre church building in Heybridge. Leaflets containing booking forms are currently being circulated to houses in the Maldon and Heybridge areas and further details are available from the COC Heybridge website at www.cocheybridge.co.uk
Christian Outreach Centre, located on Broad Street Green in Heybridge, has been a place of Christian worship for over 100 years. COC Heybridge is part of the global Christian Outreach Centre movement of over 3000 churches with the shared vision of one people meeting in many places.
To find out more about Christian Outreach Centre Heybridge, please visit their website at www.cocheybridge.co.uk
