Category SEO

“Not provided” and how to screw Google back

Google has announced plans they say are designed to protect the privacy of people using their search engine. The idea is to encrypt the search terms we use, thereby preventing anyone from spying on what we are looking for. In future webmasters will see nothing but “not provided” in their website logs.

Google already uses the same technique to encrypt searches performed by users of their other services, such as Gmail or Drive. Anything you search for is encrypted so that not even website owners know exactly what you were looking for when you land on their site. The idea is to extend this same privacy to anyone using Google search.

Picture of a question mark in response to "not provided" from Google Analytics

What are your visitors searching for? You’ll never know thanks to “not provided”.

But this promise of privacy is, of course, complete rubbish...

Read More

Copywriting tip – What happens when the PPC budget runs out?

By far the easiest way to get on the first page of Google is to pay for a sponsored results listing. Choose your keyword, set a budget and watch with delight as your website pops up at the top of matching searches. Amazing!

Picture of some search engines

PPC search results are great. Until you run out of money.

Your site will continue to appear in the sponsored search results section at the top of the page and your account will be debited the pennies or pounds quoted for your chosen keyword. Until you hit your budget limit. When you run out of PPC funds, your sponsored links immediately disappear, which is a problem if your site does not have some great search engine optimised (SEO) content to rely on.

Great content is what helps your website climb up the Google rankings “organically” (your hard work is recognised by G...

Read More

Where’s the beef? Is your website text full of horse meat?

Did you know that just like a frozen ready meal, your website text could be full of nasty surprises? Unlike “beef” burgers however, the hidden surprise is not horse meat, but duplicate content.

Your website text may look the part, but is it really just horse meat inside?

Your website text may look the part, but is it really just horse meat inside?

The hidden dangers of duplicate website text

Up until recently, the internet was pretty forgiving about content being duplicated across websites. That was until the legendary Google algorithm update codenamed “Panda”. One of Panda’s many intended goals was to identify website text that was duplicated across sites and downgrade their search engine rankings.

Overnight previously successful websites found that they were not appearing in the top Google search results any more...

Read More

Keywords at the cost of quality?

When starting a copywriting project for our clients, I am often provided with keywords and phrases which the client would like used for SEO purposes. Sometimes these words and phrases are relatively simple to weave into a quality blog post or article, but other times the phrase is not so amenable. Worse, the chosen Keywords and quality contentphrases can make no grammatical sense whatsoever leading to clunky, unfriendly sentences which spoil the article in general.

As a service provider, I am duty bound to fulfill the wishes of clients, but I also offer advice when I suspect that the quality of the finished copy is at stake. Here are three things I suggest will help ensure your website is stocked with tip-top content, rather than something which reads as though it has come straight out of a content mill:

1...

Read More