We typically think of press releases as being designed purely for informing the mass media, particularly newspapers, about newsworthy topics. New product releases, promotional events and slightly less ordinary occurrences are all great fodder for newspaper editors to fill their pages and as such they were once the way to get your brand into the paper.
As the Internet has taken over as people’s primary source of news however, are press releases now redundant?
A Press Release Has Wide Reach
A well targeted press release has the potential to go far beyond your local weekly newspaper, either into the national daily press, local and national radio outlets and potentially even the nightly TV news bulletin depending on the ...Read More