In the AI search era, visibility comes from citations, not clicks. I create topically authoritative technical content that gets referenced by AI systems, quoted by competitors, and trusted by your buyers. The result: your brand becomes the go-to technical topical authority in your industry.
Services I provide
Technical topical authority building
Deep technical content clusters that establish your brand as the authoritative source on specific topics. AI systems prioritise citing established authorities—I help you become one through comprehensive, interconnected content that demonstrates mastery.
Technical buyer content
Blog posts, guides, whitepapers, and case studies written for the technical audiences that evaluate your products. Unlike generic marketing copy, this content solves real technical problems and builds trust with decision-makers.
Answer-first documentation
Product docs, guides, and documentation structured to be cited by AI systems. This is where technical content dominates citations (46-70% of AI mentions) – and I specialise in making it work.
Original technical insights
Long-form research, benchmarks, and original analysis that become sources other writers cite. Content with proprietary data gets cited 2-3x more often by AI systems.
Strategic technical writing
Positioning content that translates complex technical capabilities into business value, ensuring your expertise resonates across both technical and business audiences.
How I help you win in AI search
Clear topical authority: I help you move from “a company that writes blog posts” to “the authority on [your topic].” This requires strategic content depth – not volume.
AI-citable content: Every piece is written with semantic clarity, answer-first formatting, and factual density that makes it valuable to AI systems researching your industry.
Technical credibility: 20+ years in IT means I don’t need to learn your industry – I understand the technical problems your buyers face. This expertise translates into content that resonates with engineers, architects, and technical decision-makers.
Competitive positioning: Your content doesn’t just answer questions; it positions your unique technical approach. AI systems recognise this distinctiveness and cite you as the alternative/leader/expert.
Measurable visibility: Instead of tracking blog traffic (which is declining), your focus shifts to AI search visibility – how often your brand gets cited in AI-generated answers for topics that matter to your business.
I specialise in building authority for:
SaaS and Cloud Companies – Technical buyers research extensively before purchase. I create content clusters around key decision topics (integration, security, ROI, use cases) that AI systems cite when answering “How should we evaluate SaaS for X?”
B2B Infrastructure and DevOps – Highly technical audiences require equally technical content. I write for the engineers who evaluate your product, in language that demonstrates you understand their problems.
Enterprise IT Services – Positioning as the thought leader requires original insights on trends, security, compliance. I create research-backed content that competitors cite and AI systems recommend.
Why Content Marketing in 2026 Isn’t About Blog Traffic
In 2026, search visibility comes from citations, not clicks. Traditional content marketing chased Google rankings and blog traffic. The AI search era demands a completely different approach.
Here’s what changed—and why technical topical authority is now your competitive advantage:
| Metric | Old model (Pre-2026) | AI search reality (2026) |
|---|---|---|
| Primary goal | Drive blog traffic | Build AI citations |
| Success measurement | Organic clicks and rankings | Brand mentions in AI answers |
| Content focus | Keyword-targeted posts | Topically authoritative clusters |
| Traffic quality | High volume, low intent | Low volume, high conversion |
| Competitive moat | Backlinks and domain authority | Demonstrated expertise |
| Buyer journey | Awareness -> Consideration | Authority -> Direct search |
Why Technical Topical Authority Wins
AI systems like Google AI Overviews, ChatGPT, and Perplexity synthesise answers from authoritative sources across your topic area, not just top-ranking pages (Google Search Central).
When a CTO asks “best cloud security frameworks for hybrid environments,” AI doesn’t show blog post #1 – it cites the company demonstrating technical topical authority through:
- Depth across related subtopics (compliance, zero-trust, multi-cloud)
- Original insights (benchmarks, frameworks, case studies)
- Semantic clarity (structured, answer-first content)
- Proven expertise (20+ years industry experience signals)
- Your competitors chase keywords. You build authority AI trusts.
This isn’t about more content—it’s about deeper, smarter content that becomes the reference point for your technical niche. One authoritative cluster outperforms 50 scattered blog posts.
Ready to become the source AI systems cite?
Your competitors chase keywords. You build authority that AI trusts.
This isn’t about more content – it’s about deeper, smarter content that becomes the reference point for your technical niche. One authoritative cluster outperforms 50 scattered blog posts.
Ready to become the source AI systems cite?
About Ben Lloyd
I’ve worked in the IT industry since 1996 – long enough to have seen every technology wave, industry disruption, and buying behaviour pattern. That context matters when writing about technical products.
Most tech content is written by marketers learning the industry. Mine is written by someone who’s been in the industry, then learned to write for buyers.
This combination – deep technical knowledge + professional copywriting – is why my clients’ content ranks highly in AI search answers. I’m not translating marketing briefs; I’m translating real expertise into content buyers trust.
Currently working with: SaaS companies, fintech, cloud infrastructure vendors and B2B IT service firms looking to build topical authority.
20+ years IT experience, ready for your challenge
Most tech marketers wait too long. Your competitors are already building authority.
