Customer: BP Castrol
A one-time project to write a guide to accompany a BP Castrol internal thought leadership program. The guide was distributed to BP Castrol’s regional marketing managers, showing them how to organise an event and to stay in contact with attendees.
Written in American English, the guide also included a series of template emails to promote an event and to encourage further engagement with conference materials.
Sadly the eGuide and emails were for internal use only and cannot be reproduced here.
Agency partners: Tomorrow People