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Customer: Trustpilot

Industry: IT Services

Location: Denmark, UK

An extended engagement writing content marketing assets for Trustpilot in association with the Tomorrow People Agency. The overall aim of the campaign was to help e-commerce retailers understand the value of customer reviews for building trust and driving sales.

As well as blog articles, eGuides and Slideshare presentations, I was also involved in creating a series of taglines to assist with an internal rebranding exercise. I was also responsible for writing the webpage copy for a new Trustpilot Business subsite.



A series of reminder emails to encourage existing Trustpilot customers to renew their subscriptions.

Agency partners: Tomorrow People

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Written by Ben Lloyd

Ben Lloyd has worked in the IT industry since 1996, covering a number of roles from helpdesk support to network management and everything in between. Tech Write is built on this experience, offering outstanding technical copywriting services to agencies and clients across the world.