Customer: Trustpilot
Industry: IT Services
Location: Denmark, UK, USA
An extended engagement writing content marketing assets for Trustpilot in association with the Tomorrow People Agency. The overall aim of the campaign was to help e-commerce retailers understand the value of customer reviews for building trust and driving sales.
As well as blog articles, eGuides and Slideshare presentations, I was also involved in creating a series of taglines to assist with an internal rebranding exercise. I was also responsible for writing the webpage copy for a new Trustpilot Business subsite.
I have written for Trustpilot several times over the past decade.
Articles
- Be part of the trends changing Private Label E-commerce
- Countdown to Christmas: Get Ready Now for Your Most Profitable Christmas Ever
- The Pitfalls of Online Reviews
Emails
- A series of reminder emails to encourage existing Trustpilot customers to renew their subscriptions.
- A three-part sales cadence for a new ABM campaign
Report
Agency partners: Tomorrow People, Modern Media
