How much does good copywriting cost? My rate card

Let’s not beat around the bush – you want to know how much it will cost to have me work on your copywriting project. And that’s fair enough, because it may be that you look at the rate card below, wince, and resume your search for a good technical copywriter elsewhere.

But if you do think the numbers below are expensive, take a second to consider how expensive cheap copy is in the long run.

The figures below are a guideline. For every project I provide a fixed price quote so you and I both know how much the job will cost upfront. The rate card below will help you understand how I build a quote:

Blogging services

Monthly blog retainer rate (1 new article weekly, 4 total per month): £400 per calendar month

Additional single post/article, 500 words: £75

One-off article: £125 per 500 words + £75 for each additional block of 500 words

Specialised articles

Requiring client interviews or similar: (from) £125

White papers & Reports

From £750

Website text

Billed on a per project basis

Time-based billing

Projects like sales emails, rebranding, mission statements and taglines will all be quoted on a time basis, using the following as a guide.

Hourly rate: £75

Day rate: £550

Extras

Short notice surcharge (for deadlines less than 48 hours):  +20%

On site visits are charged at day rate + travel expenses.

If these rates still sound too much for your budget please do drop me a line. Even if we cannot reach an amicable agreement, I can put you in touch with some other excellent writers who may be able to assist.

Ready to start a new project? Drop me a line.

International clients: Please be aware that I also accept payment in a wide range of currencies.

Prices valid until February 29th 2021. All sums quoted are in British pounds sterling (GBP). Invoices issued in Euros or US Dollars will be calculated according to the XE.com interbank rate on the date of issue.
Payment via PayPal or international bank transfer may incur additional handling fees which you will be advised of at the point of invoicing.

FAQs

Which currencies do you accept?

In addition to Pounds Sterling (£GBP), I regularly accept payment in Euros (€EUR), US dollars ($USD), Swiss francs (CHF), Polish Z?oty (PLN). Other currencies may be available on request.

Do you work outside the UK?

Yes and no. I have clients across the globe, from the USA to Australia, Ireland to Poland and many other places in between. Annoyingly, I have yet to meet most of my international customers in person.

Can you deliver copy tomorrow?

Possibly. Drop me a line and we’ll talk.

Yes, but can you *really* deliver copy tomorrow?

It has been done before, and it will be again. But we need to talk now if you want it to happen. Drop me a line using the live chat box to get started ->.

Do you offer agency rates?

I’m always open to negotiation. Let’s talk.

Can you do a free trial sample?

No.

Do you write academic papers?

No.

It’s your degree, you earn it.

Your prices seem a little high…

When you hire me, you’re choosing a writer with more than 20 year’s experience of the IT industry. And I’m not just some typewriter monkey either – I worked in IT support and management for 16 years before becoming a copywriter.

You’re paying for experience and high-quality copy.

I’m not the cheapest copywriter, and you don’t want me to be either.

Here’s why cheap copywriting sucks.

What tools do you use?

I work to your preferences, so I use a wide range of copywriting tools and comms services for my clients. I’ve listed some in order of preference:

Documents

  • Microsoft Word
  • Apple Pages / iWork
  • Plain text
  • Scrivener
  • Google Docs

Video conferencing

  • Apple FaceTime
  • Microsoft Teams
  • Cisco WebEx
  • Blue Jeans
  • Zoom

Project management

  • Trello
  • Astana

If you need me to be part of an ongoing project long-term, I’m also happy to join your Slack channels, or to use one of your corporate email addresses for client comms.

Do you speak any other languages?

Although I offer international copywriting services, my language skills are quite poor. I speak French and German to high school level, and I’m learning a few hundred words in Polish.

I am very good at working with people from across the world, helping to turn their ideas into great copy though.

Do you write tutorials / user guides?

Absolutely. Let’s talk.

Do you write technical manuals?

I have written technical manuals and administration guides in the past, and I’m open to doing it again. If you have a specific project in mind, we should talk.

Call or text +44 (0)7907 800112