Customer: Solarwinds

Industry: IT Monitoring Software

Location: USA, Poland
Solarwinds is based in the US, but their digital marketing manager is located in Krakow, Poland, making this a truly international copywriting project. I was commissioned to write new landing pages to increase exposure of their AppOptics and Pingdom products.

Supplied with an SEO keyword, webpage wireframe and target wordcount, I wrote over 40 new pages for Solarwinds. Deliverables included a mix of landing pages and long-form blog posts. Each page was designed to capture search traffic based on the specified keywords, and to push visitors towards organising a trial of the product.

All copy was supplied in US English. The project was billed in US Dollars. And as a special bonus, I was also given the tagline on some of the blog articles.


Landing pages

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