Solarwinds

Solarwinds logo

Customer: Solarwinds

Industry: IT Monitoring Software

Location: USA, Poland
Solarwinds is based in the US, but their digital marketing manager is located in Krakow, Poland, making this a truly international copywriting project. I was commissioned to write new landing pages to increase exposure of their AppOptics and Pingdom products.

Supplied with an SEO keyword, webpage wireframe and target wordcount, I wrote over 40 new pages for Solarwinds. Deliverables included a mix of landing pages and long-form blog posts. Each page was designed to capture search traffic based on the specified keywords, and to push visitors towards organising a trial of the product.

All copy was supplied in US English. The project was billed in US Dollars. And as a special bonus, I was also given the tagline on some of the blog articles.

Articles


Landing pages

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Written by Ben Lloyd


Ben Lloyd has worked in the IT industry since 1996, covering a number of roles from helpdesk support to network management and everything in between. Tech Write is built on this experience, offering outstanding technical copywriting services to agencies and clients across the world.