Customer: Juniper Networks
Industry: IT Hardware, Networking
That’s great, I really like them!
Penny Abernethy, Client Delivery Director, The Creation Agency
Juniper Networks approached The Creation Agency for assistance in operating a slightly unusual campaign. They wanted a full media blitz to target delegates of a conference being run by one of their larger, better-funded competitors.
The idea was to present Juniper’s Mist networking and multi-cloud products in and around the conference venue. Delegates would also be contacted by email and social media.
I was tasked to write three landing pages for key Juniper products, along with a series of ‘nurture’ emails designed to hook potential customers. Ideally we wanted to show them that there are perfectly workable, more cost-effective alternatives.
Juniper also decided to take the message to social media. We produced a series of updates for the three major social networks – Facebook, Twitter and LinkedIn – targeting the same delegates through those channels too.
Agency partners: The Creation Agency