Juniper Networks

Juniper Networks logo

Customer: Juniper Networks

Industry: IT Hardware, Networking

Client quote:
That’s great, I really like them!
Penny Abernethy, Client Delivery Director, The Creation Agency

Project description:

Juniper Networks approached The Creation Agency for assistance in operating a slightly unusual campaign. They wanted a full media blitz to target delegates of a conference being run by one of their larger, better-funded competitors.

The idea was to present Juniper’s Mist networking and multi-cloud products in and around the conference venue. Delegates would also be contacted by email and social media.

I was tasked to write three landing pages for key Juniper products, along with a series of ‘nurture’ emails designed to hook potential customers. Ideally we wanted to show them that there are perfectly workable, more cost-effective alternatives.

Juniper also decided to take the message to social media. We produced a series of updates for the three major social networks – Facebook, Twitter and LinkedIn – targeting the same delegates through those channels too.

Agency partners: The Creation Agency

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Written by Ben Lloyd

Ben Lloyd has worked in the IT industry since 1996, covering a number of roles from helpdesk support to network management and everything in between. Tech Write is built on this experience, offering outstanding technical copywriting services to agencies and clients across the world.