Artificial Intelligence

DeepSeek R1 embodies everything that is wrong with AI

With the release of ‘DeepSeek R1’, China has shaken the global Artificial Intelligence industry to its core. As I write this, GPU manufacturer NVIDIA (whose chips are vital to AI computing) has experienced the largest ever loss in value. Why?...

If AI copywriting is so great, why do the biggest brands avoid it?

In November 2022, the general public finally got a taste of generative artificial intelligence and what it is capable of. ChatGPT showed us an AI copywriting engine that wowed the world – and turned the copywriting industry on its head....