With businesses shuttered and consumers locked indoors, the financial outlook for most is gloomy. Many experts are predicting a global recession that will rival The Great Depression of the 1930s in terms of impact.
Right now, everything looks dire.
With minimal income, defaulting clients and delayed assistance from the Government, many businesses are dramatically reducing spending. And the advertising and marketing budget is set to be one of the first casualties.
In a recession, reducing ad spend makes sense…
With less disposable income, consumers are spending less. Nervous shareholders and volatile share prices are limiting spend in the B2B sector too.
Some brands are pivoting mid-campaign to change their messaging to promote more 0% interest finance...Read More