News broke overnight that Google is finally closing the long-running joke called “Plus”. Billed as an alternative to Facebook, this was yet another attempt by the search and services giant to tap into social media. And like all their previous social services (Orkut, Buzz), it failed spectacularly.
Having been a Google+ user since day 2 of the Beta period, I have learned several useful lessons.
1. Do not build a business (or personal brand) on Google services
The first few weeks of Google+ were genuinely exciting as people piled into the network to try and make sense of the platform. In true LinkedIn style, marketers began branding themselves as Google+ experts – and no one knew enough to challenge their BS.
Hell, even I managed to attract an audience of over 10,000 people.