Category Copywriting

Bye Google+, we barely noticed you

News broke overnight that Google is finally closing the long-running joke called “Plus”. Billed as an alternative to Facebook, this was yet another attempt by the search and services giant to tap into social media. And like all their previous social services (Orkut, Buzz), it failed spectacularly.

Having been a Google+ user since day 2 of the Beta period, I have learned several useful lessons.

1. Do not build a business (or personal brand) on Google services

The first few weeks of Google+ were genuinely exciting as people piled into the network to try and make sense of the platform. In true LinkedIn style, marketers began branding themselves as Google+ experts – and no one knew enough to challenge their BS.

Hell, even I managed to attract an audience of over 10,000 people.

Bu...

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Important news for Russian and Ukranian copywriting clients

Due to a huge rise in spam over the past few days, I have been forced to block all email messages coming from the mail.ru and pinspb.ru services. Please ensure that any Russian copywriting queries* are sent from another mail service instead.

You should be aware that this ban applies to the contact forms on this website too.

I apologise to any potential copywriting clients from Russia for this inconvenience. I am still interested in working with you!

For the rest of the world, I am equally careful about messages sent from free services like Gmail, Yahoo and Hotmail. Queries (or guest post requests) sent from these addresses will attract additional scrutiny before we can do business together. Sorry.

Ready with a reputable email address? Use the form at the bottom of the page to sen...

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Dollars, Euros, Zloty and more – multicurrency payments welcome here

With more international copywriting projects than ever before, I am pleased to announce that clients can now pay in their home currency. Multicurrency services like Revolut and Transferwise greatly simplify the international payments process. Much easier than making traditional cross-border payments in British Pounds.

Multicurrency image of Euros, Dollars, Zloty, Pounds etcNormally international currency payments are a pain because of expensive bank fees and foreign exchange rates.

With all that extra hassle, you may be tempted to choose a local tech copywriter who speaks excellent English. But can they write convincingly in a foreign language?

Fortunately these problems are solved when you can pay for tech copywriting services in your home currency.

Multicurrency payments – everyone wins

Simplified accounting is just one benefit for...

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2017 – Copywriting in the shadow of Brexit (and other news)

It’s been a funny old year for many reasons – probably because no one seems to know what is happening during this interim Brexit era.

But there have been a few positive changes in the world of copywriting – for Tech Write.

A shift in “visual” content

The past few years have seen a steady stream of requests for copy to accompany infographics and Slideshare presentations. In 2016 I was completing four or five each month. This year I have done a grand total of two.

Clearly the nature of web content evolves, but there are three reasons I suspect for the sudden death of infographics and Slideshare presentations:

1. Pretty infographics may have been ideal social media bait, but the embedded text is not easily indexed by Google’s spiders...

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The UK Election Failure Is Great News (If You Want a Native English Copywriter)

By failing to return an overall majority, the UK General Election has descended into farce. Hardly a surprise when you consider the campaign that went before.

A graph showing the fall in value of the pound - a 2% discount for a native English copywriter

This is what a forced 2% discount looks like to a native English copywriter

Investors and currency traders wasted no time reacting to the news, crushing the Pound as punishment for British indecision – and their own indecision regarding Brexit.

But this confusion is great news for businesses based outside the UK.

The weak Pound means that you can now get a lot more copy for your money.

In fact, my copywriting prices are now 2% cheaper than they were yesterday.

Or 13% cheaper than this time last year.

Now is the time to invest in a native English copywriter to produce content for your international audience.

Not only...

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