Copywriters are a fiercely protective bunch.
If you spend much time interacting with copywriters, or lurk in their social networks, you will quickly see that they define a clear difference between content writing and copywriting. And they are keen to maintain that distinction.
You see the Internet, or more specifically search engines, has created an insatiable need for new content. Blogs need posts, websites need new pages and content marketers require whitepapers, infographics and other written content. This is what is classed as “content writing”, and is intended to inform the reader by giving them useful information.
Copywriting on the other hand, is regarded by practitioners as the fine art of writing...Read More