Category Website Content

Web content writing – Are you over-reliant on PPC?

Fact – Your website needs increased traffic to raise sales
Fact – Search engines remain the number one way for people to discover your website
Fact – Paid search results can get you to the top of Google rankings (ish)

Obviously you should be concentrating your online marketing budget on PPC right?

Wrong! Consider the following stats:

  • 85% of search engine traffic comes via organic links
  • Only 11% of advertisers report achieving a higher ROI through a Pay Per Click Advertising Program than an Organic Search Engine Optimization program
  • 4 out of 5 (80%) of search engine users never click on PPC results
  • 86% of search engine users report they feel organic listings are more relevant than paid listings (Source: Zero One Zero)

And what about the following quote from Marc Resnick’s semina...

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Is Web Content Really King?

An article recently did the rounds on Twitter claiming that marketing is more important than your web content. Without marketing, no one will ever find your site and content the author says. And in a way, they are correct.

The spiral staircase of web content marketing success

On the spiral staircase of success, to market your business, you must first market your web content

Writing great copy and publicising it are no longer separate activities. With millions of new webpages being created every day, the chances of people simply stumbling across your website are virtually zero.

It is essential that every article or blog post you create is advertised somewhere to encourage people to visit.

There are plenty of ways to publicise web content- email marketing, tweets or submission to various web directories...

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I can’t afford a copywriter

If you realise that your website text isn’t up to scratch, but cannot afford the services of a professional copywriter, you have two choices:

1. Outsource (offshore) the job to someone willing to work for a couple of dollars

There are plenty of freelance websites that will put you in touch with workers offering their services for around $2 per 1000 words. Put the morality of using such a service to one side for a second though and check the quality of the language used on their freelancer profile. If the profile is full of poor spelling and dodgy grammar (it will be), you know what to expect for your $2.

Instead, you should put that cash in a charity collection box where it may actually do some good.

2. Do it yourself

Having rejected the next-to-nothing approach (if you are still con...

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“Not provided” and how to screw Google back

Google has announced plans they say are designed to protect the privacy of people using their search engine. The idea is to encrypt the search terms we use, thereby preventing anyone from spying on what we are looking for. In future webmasters will see nothing but “not provided” in their website logs.

Google already uses the same technique to encrypt searches performed by users of their other services, such as Gmail or Drive. Anything you search for is encrypted so that not even website owners know exactly what you were looking for when you land on their site. The idea is to extend this same privacy to anyone using Google search.

Picture of a question mark in response to "not provided" from Google Analytics

What are your visitors searching for? You’ll never know thanks to “not provided”.

But this promise of privacy is, of course, complete rubbish...

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Content writing – is it really different to copywriting?

Copywriters are a fiercely protective bunch.

If you spend much time interacting with copywriters, or lurk in their social networks, you will quickly see that they define a clear difference between content writing and copywriting. And they are keen to maintain that distinction.

Add to cart buttons - the goal of both copywriting and content writing.

Copywriting or content writing, the aim is the same – selling stuff.

You see the Internet, or more specifically search engines, has created an insatiable need for new content. Blogs need posts, websites need new pages and content marketers require whitepapers, infographics and other written content. This is what is classed as “content writing”, and is intended to inform the reader by giving them useful information.

Copywriting on the other hand, is regarded by practitioners as the fine art of writing...

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