Justin Bieber tagged posts

Copywriting tip – 10 reasons your ‘Top 10 listicle’ blog posts suck

If you’ve ever used Facebook, you’re bound to have encountered at least one Top 10 listicle. Incredibly popular with sites like Reddit and Buzzfeed, these top 10 list blog posts promise all kinds of awesome entertainment and excitement.

But the truth is, top 10 lists suck. Here are my top 10 reasons for not using listicles.

10. These lists are invariably “click bait”

Top 10 lists are usually designed to get people to click onto your site and read a list of somewhat arbitrary information dressed up under an irresistible headline. The idea is that once people have hit your site, they just won’t be able to resist clicking through to read more of your wonderful blog posts. They might even buy something!

But they won’t, because they quickly discover that you cheated them with a salacious blog...

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