Category Blogging

Incredible life hack from the world’s richest entrepreneurs

Have you ever wondered why Richard Branson is so ridiculously productive?

Or how Bill Gates remained focused long enough to build one of the world’s largest software companies?

Or even how Donald Trump found time to build a vast empire of money making ventures and to run for President?

The truth is that Gates, Branson, Trump and all the other billionaires you can think of use this one productivity life hack to keep their lives in check.

And it’s so simple anyone can steal their secret and start their own journey towards success/fulfilment/riches (delete as appropriate).

So what is this secret life hack?

What do they know that you don’t?

What have you been doing wrong all these years?

I’ll tell you…

they don’t waste time reading clickbait.

Pretty simple...

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2014 – That was the copywriting year that was

Picture of Bye 2014 and fireworks

Although I’m a writer by trade, I find there is something compelling about statistics. Well, website statistics anyway – I’m not sure actuarial accountancy is interesting, even for actuaries.

So as 2015 starts to wind itself up, here are the top 5 Tech Write blog posts from last year. And for good measure, all of the observations will still be valid this year too.

1. #MI1020 – When Microsoft Got Marketing Right

Microsoft are often (justly) criticised for being crap, like the much maligned Scroogled campaign for instance. But the MI1020 experiential campaign for the new Nokia Lumia 1020 handset was a complete triumph, as you can see here.

Ironically this post was first published in 2013.

2. 10 Reasons Your Top 10 Blog Posts Suck

Continuing in the ironic vein the second most popular Tech Wri...

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Why do I need a business blog? Here’s 5 damn good reasons

You already have a relatively successful business website. So why should you add a blog? Especially if it means paying out more money to have someone write it for you?

First up, blogging is an incredibly cheap way to increase your brand’s reputation.

Blogging requires roughly 9% of a full-time marketing team’s hours and just 7% of their total budget.” – HubSpot stats.

Here are 5 more damn good reasons for why the investment in a business blog makes perfect sense.

Why do I need a business blog? 4 speech bubbles spelling out BLOG

Business blogs are no longer optional

1. A business blog informs your customers

The age of the Internet means that your clients are now quite adept at finding information for themselves. This means that if they can’t find the information they need on your site, they will go elsewhere. Probably to one of your competitors.

Your b...

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3 tips to regain your own copywriting voice

Yesterday one of my copywriting contacts blogged about how writing for clients and adopting their tone of voice meant that she had lost her own personality. Although Rachel can write compelling text for her clients, she noticed that her own blog posts lacked a certain zing.

A picture of a sparkler symbolising the lost creative copywriting spark

Lost your copywriting mojo? Here’s 3 tips to reignite that spark

Has she lost her soul in the process of channelling her clients wishes?

Unless Rachel is working for Lucifer himself (it is possible – I’ve never seen her client list), the answer is no. Here’s my tips for getting her mojo back.

1. Stay diverse

An extremely successful copywriter once told me it is far better to specialise in a niche, than to be a jobbing writer for all trades. And he was probably completely right.

But for the professional researcher/writer

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The Death of Guest Blogging – Matt Cutts Starved My Family

Every time Matt Cutts opens his mouth, the SEO industry goes into meltdown. As Google’s “head of webspam”, his job is to tweak algorithms in any way he sees fit to deliver the best possible search results to customers. Oh, and to sell more sponsored search results.

When Cutts says something, those involved with search engine optimisation (SEO) listen.

Picture of Matt Cutts who allegedly killed the art of guest blogging

Matt Cutts – fairy murderer and bane of the SEO professional

Matt Cutts – Fairy Murderer

Each time Google release a new algorithm update a fairy dies. Or an SEO guru loses their job. Maybe even both.

So when Cutts issued his latest commandment – Thou shalt not guest blog – there was collective disbelief from SEO agencies across the world...

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