Valentine’s Day is upon us, this year bringing with it the highly anticipated Fifty Shades of Grey movie. Like you couldn’t have guessed from the explosion in S&M sex-related advertising that has suddenly appeared, fuelled by lazy marketers and their “me too” approach.
Kind of like a porny attempt at newsjacking.
So in the midst of all the cable-tie and rope related nonsense, this ad for Duck Tape stands out.
For those unimpressed by the Fifty Shades of Grey hysteria, the underlying sarcasm of this ad is a welcome relief. It also proves that a well-executed play on words can work wonderfully.
The ambiguity of the ad (what are the other 49 uses for Duck Tape?) is another stroke of genius...Read More