I Wish I Wrote That tagged posts

Fifty Shades of Grey – I Wish I Wrote That #2

Valentine’s Day is upon us, this year bringing with it the highly anticipated Fifty Shades of Grey movie. Like you couldn’t have guessed from the explosion in S&M sex-related advertising that has suddenly appeared, fuelled by lazy marketers and their “me too” approach.

Ad for Duck Tape - 1 Shade of Grey, not 50 Shades of Grey

A clever rebuttal of the 50 Shades of Grey hysteria from Duck Tape

Kind of like a porny attempt at newsjacking.

So in the midst of all the cable-tie and rope related nonsense, this ad for Duck Tape stands out.

For those unimpressed by the Fifty Shades of Grey hysteria, the underlying sarcasm of this ad is a welcome relief. It also proves that a well-executed play on words can work wonderfully.

The ambiguity of the ad (what are the other 49 uses for Duck Tape?) is another stroke of genius...

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Classic copywriting – I wish I wrote that #1

A picture of a Harley Street Hair Clinic advertisement on the London Underground

I love this advert.

I have seen it a few times on the London Underground and I am still amazed by its simple genius. In just eight words, the copywriter has managed to touch on current affairs, celebrity gossip and the service on offer – hair loss treatments.

The advert speaks to:

  • People concerned about the current financial situation of the country.
  • People concerned about hair loss.
  • People who have noticed Dave is himself starting to lose his hair.

And the writer has managed to maintain a sense of fun throughout.

It all goes to show that even a sensitive topic like hair loss can be enlivened by a good copywriter. And as someone who has written for the hair loss industry in the past, I wish it had been me.

Enjoyed this example of classic copywriting? Check out I Wish I Wrote That #2.

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