I have a confession to make. I, Ben Lloyd, professional copywriter and wordsmith, often talk to myself when I am working.
Why? Because it makes my clients happier.
And no, I’m not mad. There’s actually a couple of good reasons for working like this.
Successful copywriting relies on being able to “speak” to the reader, to create some kind of positive reaction. The kind of reaction that should make them run out and buy your product.
And one trick copywriters employ is that of “conversational” text – writing that is open, approachable and not unlike someone speaking with you.
For the most natural text, it makes sense to sound out what I am writing...Read More