1 proofreading tip that will change the way you write forever

I have a confession to make. I, Ben Lloyd, professional copywriter and wordsmith, often talk to myself when I am working.

Why? Because it makes my clients happier.

And no, I’m not mad. There’s actually a couple of good reasons for working like this.

Getting chatty

A meme of Condescending Wonka mocking copywriters who do not read aloud

Condescending Wonka is calling you out

Successful copywriting relies on being able to “speak” to the reader, to create some kind of positive reaction. The kind of reaction that should make them run out and buy your product.

And one trick copywriters employ is that of “conversational” text – writing that is open, approachable and not unlike someone speaking with you.

For the most natural text, it makes sense to sound out what I am writing...

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Why I don’t do SEO copywriting any more

There’s a reasonable chance that you arrived here at Tech Write looking for SEO copywriting services. There’s a slim chance that you may have even been sent here by Google after searching “SEO copywriting”. Because once upon a time everyone wanted SEO-optimised text. And I was more than happy to oblige.

But the fact is that I don’t do SEO copywriting any more.

Why not?

The answer is simple – the days of keyword stuffing, grammar mangling and Google-manipulation are over. For quite some time in fact. I could still produce something that would have suited the search engine optimisation techniques of old.

But I won’t.

Not only would I be robbing you of your marketing budget, but the results would be of limited success too...

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Haters – Are they as important as brand advocates?

The age of social selling has brought with it an increased focus on “brand advocates”. By creating a community of super fans, your business will benefit from “free” word of mouth advertising.

And in reality, happy customers are good business.

But is it possible that brand haters could help your business too?

Apple vs Android – a quick primer

In the tech world, few disputes seem as deep or as as vicious as iOS vs Android. For anyone who doesn’t know, iOS is the operating system used by Apple mobile devices, and Android is used by most other smartphones (ignoring Blackberry and  Windows Phone of course).

Picture of the Android logo 'fixing' the Apple logo

Geek humour – much funny

For tech journalists, such high profile hatred is great, providing plenty of controversy for the blog posts and columns that their editors demand.

But as the teache...

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Good news for anyone who missed the Writer’s Block show

Did you miss my recent appearance on Sarah Banham’s ‘Writer’s Block’ show? And the repeat?

The Saint FM logo - Home of the Writer's Block radio show

Writer’s Block is broadcast every Tuesday night at 7pm on Saint FM

Fortunately I recorded the show – you can listen to it below. We discussed several topics, including what copywriting actually is, and how I got started in the business.

Please leave me a comment below to let me know what you think of the interview or if you have any questions.

I also mention two extremely useful books during the show, you can find out more about them both here:

Writer’s Block is on every Tuesday night at 7pm on Saint FM an...

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Ben Lloyd to appear on “Writer’s Block” radio show

UPDATE: Listen to a recording of Ben Lloyd on Writer’s Block

I have been invited to appear on the popular Writer’s Block radio show on Maldon’s Saint FM from 7pm tomorrow night (17th June). Over the course of the show I will be talking about my experiences in moving from working in hands-on IT management and support, to setting up a digital copywriting business. Since making the switch I have gone on to work with some of the world’s biggest brands.

The Saint FM logo - Home of the Writer's Block radio show

Writer’s Block is broadcast every Tuesday night at 7pm on Saint FM

Budding writers interested in learning how to make a living from their wordsmith skills are encouraged to tune in for useful tips and tricks that could help launch their own copywriting career...

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