The announcement of support for ad blockers in iOS, Apple’s mobile operating system, sent the marketing industry into melt down. If iPhone and iPad users block ads when surfing the web, thousands of campaigns go up in smoke.
This despite the fact that ad blockers have existed on all other platforms for some time now.
Apple claim the move is to speed up mobile web browsing for its users, and to reduce the heavy toll that rich media ads exert on mobile data allowances. The chance to hurt Google’s core business model is just an added bonus.
Marketers love Apple – for good reason
It’s no secret that iOS users spend much, much more than Android owners, even though there are less of them. Look at these figures for Black Friday 2015 (click for larger versions):