Some time ago I wrote a short series of articles about different copywriting techniques you could use to distinguish your business from the competition. One of those techniques I named “Assassination”, because the aim was to discredit your competitor through unfavourable copy (or by being downright nasty).
Apparently software giant Microsoft didn’t read that article before launching their new “Scroogled” campaign though. “Scroogled” is a multi-channel assault on search giant Google, criticising their approach to collecting and mining personal data. The Scroogled campaign has appeared in print, on TV, online and on billboards. Most surprisingly of all, Microsoft even saw fit to launch a range of Scroogled merchandise, available from their US website.Read More