Have you ever wondered why Richard Branson is so ridiculously productive? Or how Bill Gates remained focused long enough to build one of the world’s largest software companies? Or even how Donald Trump found time to build a...
Some time back I wrote about the outstanding #MI1020 experiential campaign run by Microsoft to promote the launch of the then new Nokia Lumia 1020 handset. And last month I was invited to another ‘do’ to celebrate the launch of...
Apple Watch – what is it like? After a massive fight with UPS over a lost shipment, I’ve been wearing an Apple Watch for several weeks now. All of the comments you’ve read elsewhere are true – on the plus side it’s surprisingly...
Journalist Colm O’Regan wrote a rant for the BBC online magazine raising the issue of what he sees as overly familiar email and website text. In the article he raises umbrage with the overuse of his first name and copy...
The age of social selling has brought with it an increased focus on “brand advocates”. By creating a community of super fans, your business will benefit from “free” word of mouth advertising. And in reality, happy customers are good business....
January, apparently, is “International Creativity Month”. “A month to remind individuals and organizations around the globe to capitalize on the power of creativity,” claims the originator Randall Munson [his spelling, not mine]. It’s easy to understand Munson’s rationale. A new year offers...
After heavily criticising a Microsoft marketing failure, it seems only fair to praise them when they manage to pull off a success. In this case, I’m talking about the #MI1020 viral campaign run in London to promote the new Nokia...
Some time ago I wrote a short series of articles about different copywriting techniques you could use to distinguish your business from the competition. One of those techniques I named “Assassination”, because the aim was to discredit your competitor through...
Do you know which was the UK City of Culture in 2013? If not, there is no reason to feel bad because only 6% of the population could correctly identify Derry as the holder of this prestigious title. The idea...
Talk of Google Glass is everywhere in the media at the moment, with many branding the technology as the breakthrough for mainstream wearable computing. If you have been living under a rock for the past few weeks, you will have...
Email:
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Travel blog:
Journey into Darkness
Amazon author page:
Benjamin Lloyd
