Blog Archives

Recession And Advertising: A Paradox

With businesses shuttered and consumers locked indoors, the financial outlook for most is gloomy. Many experts are predicting a global recession that will rival The Great Depression of the 1930s in terms of impact.

Right now, everything looks dire.

With minimal income, defaulting clients and delayed assistance from the Government, many businesses are  dramatically reducing spending. And the advertising and marketing budget is set to be one of the first casualties.

In a recession, reducing ad spend makes sense…

With less disposable income, consumers are spending less. Nervous shareholders and volatile share prices are limiting spend in the B2B sector too.

Some brands are pivoting mid-campaign to change their messaging to promote more 0% interest finance...

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International Copywriting Service – What Happens after Brexit?

tldr: Nothing changes

The UK is “leaving” the European Union at 11pm GMT on the 31st January 2020. But what does this mean for international copywriting clients?

EU flag with a missing star representing the UK overstates the effect Brexit will have on international copywriting services
Brexit uncertainty has been delayed for another 10 months

From 11:01pm on Saturday night, Britain no longer has any MEPs or Commissioners sitting in the European Parliament. The UK also gives up their role in law-making and decision-taking for member states.

We then enter a transition phase. Between February 1st and December 31st 2020, all existing regulatory regimes remain in place. The UK will still be trading according to EU regulations and standards and paying into the central budget.

Business will continue as normal.

This is great news for international copywriting clients based in the Eur...

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2019 – A Year In Review


2019 has been another record-breaking year for Tech Write. This year I’ve completed 129 projects, delivering 643 assets for 49 clients in 13 different countries. It’s been busy…


A pie chart showing the project types undertaken by Tech Write in 2019


Agencies

Tech Write continues to work closely with marketing agencies to create high quality articles, eGuides and white papers for use in content marketing campaigns.


It’s now six years since I began working with Tomorrow People, writing for more than 70 of their clients in that time. Notable accounts this year include VIBBIO (simplified video production software), Zonal (EPoS and cash management for restaurants and bars) and Cognite (operations management systems for the Oil & Gas sector).


I’ve also continued to work closely with Elastic Creative in Edinburgh, SquareDot in Du...

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Christmas 2019 – Urgent Tech Copywriting Services

The period between Christmas and New Year used to be deathly quiet – but Boxing Day sales have changed all that.

The good news is that I’m available to help with any short notice tech copywriting projects.

An urgent customer request arrives, but your agency is closed for the Christmas break. Or maybe you just fancy taking an extra day off for yourself.

No problem – that’s what I’m here for.

Whether you need a quick blog article, a series of emails or a brand new white paper, I’ve got you covered.

If you have an urgent, last-minute project – or a deadline is approaching like a runaway Polar Express – drop me a line. I’ll be manning my keyboard until the end of decade.

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Bye Google+, we barely noticed you

News broke overnight that Google is finally closing the long-running joke called Google+ (or “Plus” for short). Billed as an alternative to Facebook, this was yet another attempt by the search and services giant to tap into social media. And like all their previous social services (Orkut, Buzz), it failed spectacularly.

Having been a Google+ user since day 2 of the Beta period, I have learned several useful lessons.

1. Do not build a business (or personal brand) on Google services

The first few weeks of Google+ were genuinely exciting as people piled into the network to try and make sense of the platform. In true LinkedIn style, marketers began branding themselves as Google+ experts – and no one knew enough to challenge their BS.

Hell, even I managed to attract an audience of over 10...

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