Ben Lloyd

Was “Broadchurch” scripted by a copywriter?

  Now into its second season, British crime drama fans are still debating the relative merits of ITV’s flagship program “Broadchurch”. The series deals with the murder of a young boy in a small seaside town, the reactions of family...

Is Web Content Really King?

An article recently did the rounds on Twitter claiming that marketing is more important than your web content. Without marketing, no one will ever find your site and content the author says. And in a way, they are correct. Writing great copy and publicising...

The Breaking Point poster – a failed tribute

  Nigel Farage’s latest UKIP ad has drawn huge amounts of criticism, considered to be so tasteless that it could contend for a Chip Shop Award. Regardless of its message, the Breaking Point poster proves that great advertising is timeless.   Does...

Who needs copywriting?

As a professional technical copywriter who spends all day dipping into Twitter conversations with other copywriters, it’s easy to forget some of the basics of our art. When I discovered that lots of people ask Google who needs copywriting? I...

Everything you know about Apple ad blockers is wrong

  The announcement of support for ad blockers in iOS, Apple’s mobile operating system, sent the marketing industry into melt down. If iPhone and iPad users block ads when surfing the web, thousands of campaigns go up in smoke. This despite the fact...

New client win – SquareDot

I am thrilled to begin this week by being able to announce a new client win, Irish inbound marketing agency SquareDot. Tech Write and SquareDot will collaborate to create compelling content for their clients, across Ireland and beyond. Work begins immediately on our first project,...