Copywriting

  With more international copywriting projects than ever before, I am pleased to announce that clients can now pay in their home currency. Multicurrency services like Revolut and Transferwise greatly simplify the international payments process. Much easier than making traditional...

  It’s been a funny old year for many reasons – probably because no one seems to know what is happening during this interim Brexit era.   But there have been a few positive changes in the world of copywriting...

By failing to return an overall majority, the UK General Election has descended into farce. Hardly a surprise when you consider the campaign that went before.   Investors and currency traders wasted no time reacting to the news, crushing the Pound as...

  Nigel Farage’s latest UKIP ad has drawn huge amounts of criticism, considered to be so tasteless that it could contend for a Chip Shop Award. Regardless of its message, the Breaking Point poster proves that great advertising is timeless.   Does...

As a professional technical copywriter who spends all day dipping into Twitter conversations with other copywriters, it’s easy to forget some of the basics of our art. When I discovered that lots of people ask Google who needs copywriting? I...

  The announcement of support for ad blockers in iOS, Apple’s mobile operating system, sent the marketing industry into melt down. If iPhone and iPad users block ads when surfing the web, thousands of campaigns go up in smoke. This despite the fact...

The end of December is traditionally the time for an endless gush of 2016 predictions from “experts” across the web. I’m going to buck that trend however, by making a plea to copywriters, marketers and clients that they stop using the following phrases....

What did visitors learn about copywriting from Tech Write during 2015? In a year where only 12 posts were published on the blog, it isn’t hard to calculate exactly what was tickling people’s interest. Somewhat problematically though, two of the most popular...

  Good business practices demand that you keep costs as low as possible, that you don’t pay over the odds for products or services. The more money you can save on each purchase, the more surplus you have to spend elsewhere.  ...