Category Copywriting

Dollars, Euros, Zloty and more – multicurrency payments welcome here

With more international copywriting projects than ever before, I am pleased to announce that clients can now pay in their home currency. Multicurrency services like Revolut and Transferwise greatly simplify the international payments process. Much easier than making traditional cross-border payments in British Pounds.

Multicurrency image of Euros, Dollars, Zloty, Pounds etcNormally international currency payments are a pain because of expensive bank fees and foreign exchange rates.

With all that extra hassle, you may be tempted to choose a local tech copywriter who speaks excellent English. But can they write convincingly in a foreign language?

Fortunately these problems are solved when you can pay for tech copywriting services in your home currency.

Multicurrency payments – everyone wins

Simplified accounting is just one benefit for...

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2017 – Copywriting in the shadow of Brexit (and other news)

It’s been a funny old year for many reasons – probably because no one seems to know what is happening during this interim Brexit era.

But there have been a few positive changes in the world of copywriting – for Tech Write.

A shift in “visual” content

The past few years have seen a steady stream of requests for copy to accompany infographics and Slideshare presentations. In 2016 I was completing four or five each month. This year I have done a grand total of two.

Clearly the nature of web content evolves, but there are three reasons I suspect for the sudden death of infographics and Slideshare presentations:

1. Pretty infographics may have been ideal social media bait, but the embedded text is not easily indexed by Google’s spiders...

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The UK Election Failure Is Great News (If You Want a Native English Copywriter)

By failing to return an overall majority, the UK General Election has descended into farce. Hardly a surprise when you consider the campaign that went before.

A graph showing the fall in value of the pound - a 2% discount for a native English copywriter

This is what a forced 2% discount looks like to a native English copywriter

Investors and currency traders wasted no time reacting to the news, crushing the Pound as punishment for British indecision – and their own indecision regarding Brexit.

But this confusion is great news for businesses based outside the UK.

The weak Pound means that you can now get a lot more copy for your money.

In fact, my copywriting prices are now 2% cheaper than they were yesterday.

Or 13% cheaper than this time last year.

Now is the time to invest in a native English copywriter to produce content for your international audience.

Not only...

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Was “Broadchurch” scripted by a copywriter?

Now into its second season, British crime drama fans are still debating the relative merits of ITV’s flagship program “Broadchurch”. The series deals with the murder of a young boy in a small seaside town, the reactions of family and friends, and the police investigation that follows.

A picture of the cast of Broadchurch

Copywriters could learn a lot from the story of these fictional characters.

Image © ITV 2013

 

The success of the series, which generated massive viewing figures, is undeniable. But the script also contains a number of useful nuggets for copywriters to use in their own projects too.

Why? Because Broadchurch delivered exactly what it promised. As should your copy.

Know your audience

The reason Broadchurch proved so popular was that the writers clearly knew and understood their audience...

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The Breaking Point poster – a failed tribute

Nigel Farage’s latest UKIP ad has drawn huge amounts of criticism, considered to be so tasteless that it could contend for a Chip Shop Award. Regardless of its message, the Breaking Point poster proves that great advertising is timeless.

Nigel Farage's Breaking Point poster proves great copywriting and advertising is worth stealing

Nigel Farage’s Breaking Point poster proves great copywriting and advertising is worth stealing

Does it look familiar? It should do:

Picture of the infamous "Labour isn't working" 1979 Conservative election campaign poster

The inspiration for many a political poster

I’ve written about Andrew Rutherford’s poster before because it embodies what the perfect ad needs; a great slogan, a powerful image, and a bit of cheek to make you think. Unfortunately Farage’s effort doesn’t quite match up.

In fact, once you get past the strikingly similar imagery, the Breaking Point poster is a pretty poor effort...

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