Now into its second season, British crime drama fans are still debating the relative merits of ITV’s flagship program “Broadchurch”. The series deals with the murder of a young boy in a small seaside town, the reactions of family...
Nigel Farage’s latest UKIP ad has drawn huge amounts of criticism, considered to be so tasteless that it could contend for a Chip Shop Award. Regardless of its message, the Breaking Point poster proves that great advertising is timeless. Does...
As a professional technical copywriter who spends all day dipping into Twitter conversations with other copywriters, it’s easy to forget some of the basics of our art. When I discovered that lots of people ask Google who needs copywriting? I...
The announcement of support for ad blockers in iOS, Apple’s mobile operating system, sent the marketing industry into melt down. If iPhone and iPad users block ads when surfing the web, thousands of campaigns go up in smoke. This despite the fact...
The end of December is traditionally the time for an endless gush of 2016 predictions from “experts” across the web. I’m going to buck that trend however, by making a plea to copywriters, marketers and clients that they stop using the following phrases....
What did visitors learn about copywriting from Tech Write during 2015? In a year where only 12 posts were published on the blog, it isn’t hard to calculate exactly what was tickling people’s interest. Somewhat problematically though, two of the most popular...
Good business practices demand that you keep costs as low as possible, that you don’t pay over the odds for products or services. The more money you can save on each purchase, the more surplus you have to spend elsewhere. ...
Journalist Colm O’Regan wrote a rant for the BBC online magazine raising the issue of what he sees as overly familiar email and website text. In the article he raises umbrage with the overuse of his first name and copy...
Valentine’s Day is upon us, this year bringing with it the highly anticipated Fifty Shades of Grey movie. Like you couldn’t have guessed from the explosion in S&M sex-related advertising that has suddenly appeared, fuelled by lazy marketers and their...
Last week I wrote a tongue-in-cheek piece about Kaiser Chief lyrics and copywriting. Or more specifically, why Kaiser Chief lyrics are a terrible example for copywriters. Much to my surprise, the article gained a lot of traction – particularly after...
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Benjamin Lloyd
