Copywriting tip – Let someone else write it

You already know that your company website is of critical importance as a lead generating and sales tool. You probably also know that most people find your website for the first time using a search engine. You may even know that search engines tend to favour sites that have top quality content which is updated regularly.

Picture of a Help button

There is no shame in asking for help from a professional copywriter. Why miss out on sales because you don’t have time to generate leads online yourself?

But simply knowing these facts isn’t enough. You actually have to get that content written and uploaded to your website.

You probably already have the skills, knowledge and experience to put together a great blog post, or maybe even a series of brilliant articles. But do you have the time?

When I talk to business owners, all identify time as their most valuable commodity. They also tend to cite a lack of time as the reason their blogs get neglected or their online marketing campaigns never quite make it out the door. It’s not that they don’t have great ideas to generate new leads, more that they simply do not have the time to bring them to fruition.

Which is why letting someone else do your copywriting isn’t a sign of weakness or failure, but an absolute necessity. If your website never gets updated, or your email never sent, you never realise the potential benefits of these activities. Letting a professional copywriter help out keeps your digital marketing project on track. A truly great professional copywriter will also ensure your campaigns go out on time.

Letting someone else do your copywriting helps relieve some of your marketing workload and lets you focus on the myriad other responsibilities associated with making your business successful.

Don’t let your website die from neglect or under perform in some way. Drop me a line today and see how I can create top quality content for your website. Your potential customers will appreciate it even more than Google!

And my copywriting rates are really rather reasonable too.

Written by Ben Lloyd


Ben Lloyd has worked in the IT industry since 1996, covering a number of roles from helpdesk support to network management and everything in between. Tech Write is built on this experience, offering outstanding technical copywriting services to agencies and clients across the world.

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