Today marks nine months until Christmas Day. To that it into perspective it’s worth remembering that one-quarter of a year has already passed since the last one. So why am I on about Christmas before we have even had the Easter weekend?
If your business sells products and services to consumers, chances are that December is your busiest month. Consider the figures from Christmas 2012:
- John Lewis reported a 44% growth in e-commerce sales from December 2011
- Total UK retail sales were up just 0.3% on 2011, but e-commerce sales grew by 15.5% over the same period.
- 24% of UK shoppers made at least one purchase using their mobile or tablet
With e-commerce becoming a significant part of your turnover, you need to hav...Read More