Copywriting Portfolio – Clearswift website text rewrite project

As a leading provider of IT security solutions worldwide, solutions vendor Clearswift recognise the importance of appearing to be cutting edge, to inspire confidence in customers that their packages are also up-to-date. With the launch of a new suite of revolutionary solutions on the horizon, Clearswift decided that their website could also do with an overhaul, calling upon inbound marketing specialist  Tomorrow People to assist.

The new Clearswift logo

The new copywritten content was to accompany a complete rebrand for Clearswift including this new logo

The Brief

Although the new website was expected to take several weeks to launch, Clearswift and Tomorrow People agreed to complete the initial web content copyedit process in just 10 days. As well as optimising existing text for SEO, the webpages needed significant rewriting to create a consistent message and tone throughout the website. The brief also called for fresh content to be copywritten to introduce the soon-to-arrive products and services that Clearswift were launching with the new website.

Having worked with Ben Lloyd from Tech Write on a number of projects before, Tomorrow People knew that he specialises in tight deadlines and had never yet failed to deliver content on time. The fact that there were 65 pages in total was a concern, but Ben was confident that the work could still be completed within the timeframe specified.

The Result

As promised, all 65 pages were delivered on time ready for review by Clearswift. During the initial writing phase Clearswift requested a handful of changes, all of which were incorporated into the content supplied. As is common with copywriting projects, a number of secondary changes were also requested and implemented to further improve the message being conveyed by the website.

The new Clearswift website is now live, featuring a much clearer navigation system and a “cleaner” overall look. As well as the text provided by Tech Write of course! The added benefits of tightly-focused SEO copywriting are also beginning to filter through as Clearswift’s ranking for various keywords has also begun to rise.

 

If your website could benefit from a text refresh, or you need some new pages written, get in contact. Don’t forget I can work to tight deadlines too!

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