The global stock market has gone into meltdown following Donald Trump’s decision to slap a load of tariffs on US imports. From today, UK exports to US clients are now 10% more expensive. Apparently we’re now in an all-out global...
In November 2022, the general public finally got a taste of generative artificial intelligence and what it is capable of. ChatGPT showed us an AI copywriting engine that wowed the world – and turned the copywriting industry on its head....
Now into its second season, British crime drama fans are still debating the relative merits of ITV’s flagship program “Broadchurch”. The series deals with the murder of a young boy in a small seaside town, the reactions of family...
Journalist Colm O’Regan wrote a rant for the BBC online magazine raising the issue of what he sees as overly familiar email and website text. In the article he raises umbrage with the overuse of his first name and copy...
Valentine’s Day is upon us, this year bringing with it the highly anticipated Fifty Shades of Grey movie. Like you couldn’t have guessed from the explosion in S&M sex-related advertising that has suddenly appeared, fuelled by lazy marketers and their...
Last week I wrote a tongue-in-cheek piece about Kaiser Chief lyrics and copywriting. Or more specifically, why Kaiser Chief lyrics are a terrible example for copywriters. Much to my surprise, the article gained a lot of traction – particularly after...
Incredibly (inexplicably?) popular, the Kaiser Chiefs have been churning out “indie rock” for the past 15 years. Although their records are undeniable best-sellers (1.1 million singles and counting), they are also notable for having some of the dodgiest lyrics imaginable....
Although I’m a writer by trade, I find there is something compelling about statistics. Well, website statistics anyway – I’m not sure actuarial accountancy is interesting, even for actuaries. So as 2015 starts to wind itself up, here are the...
I have a confession to make. I, Ben Lloyd, professional copywriter and wordsmith, often talk to myself when I am writing and proofreading. Why? Because it makes my clients happier. And no, I’m not mad. There’s actually...
There’s a reasonable chance that you arrived here at Tech Write looking for SEO copywriting services. There’s a slim chance that you may have even been sent here by Google after searching “SEO copywriting”. Because once upon a time everyone...
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