Now into its second season, British crime drama fans are still debating the relative merits of ITV’s flagship program “Broadchurch”. The series deals with the murder of a young boy in a small seaside town, the reactions of family and friends, and the police investigation that follows.
The success of the series, which generated massive viewing figures, is undeniable. But the script also contains a number of useful nuggets for copywriters to use in their own projects too.
Why? Because Broadchurch delivered exactly what it promised. As should your copy.
Know your audience
The reason Broadchurch proved so popular was that the writers clearly knew and understood their audience...Read More