Times of economic uncertainty have an uncanny knack of focusing our attention on the performance of our business, particularly if sales figures begin to slide. For those lucky enough to be enjoying buoyant sales, the temptation is to maintain the status quo, but as always, the potential exists to do better for the sake of our customers and in doing so, our balance sheets too.
Whilst still at school, undoubtedly many of us received report cards that stated ‘could do better’ for some of our subjects, but infuriatingly few teachers provided concrete actions which could be taken to make those improvements. This same situation can present itself when we ask our customers direct ‘how are we doing?’
Providing clients with the opportunity to give feedback is a no-brainer, but it is important to f...Read More