Google is launching yet another ranking factor on April 21, aimed to “reward” pages that are more mobile friendly with higher positions in search results. The only way to benefit from this new mobile search ranking boost is to ensure...
Hopefully regular readers will have noticed Tech Write has a shiny new website. If this is your first time here looking for copywriting services, then I hope the new design helps you find what you need. There are still a...
Your business exists for one reason, and one reason alone – to sell your particular products and services. Clearly this helps define your raison d’être, but does it communicate what your customer needs to hear? It is easy to assume...
Much has been made of the New iPad, focusing heavily on the new ‘Retina’ display which has a pixel density greater than that of a 40″ plasma TV (for the non-technical reader that means you can fit more stuff on...
Although customer feedback is essential for improving products and services, their responses can in fact be multi-purpose, helping to create a further return on investment when creating and deploying satisfaction surveys. When the results of a feedback survey are collated,...
Times of economic uncertainty have an uncanny knack of focusing our attention on the performance of our business, particularly if sales figures begin to slide. For those lucky enough to be enjoying buoyant sales, the temptation is to maintain the...
In the past, I used to think I was fairly impervious to Google, I could take it or leave it because there are plenty of other search engines out there which yield reasonable results after all. But as I was thinking...
During the course of the many ghostwriting projects I undertake at Tech Write, research plays a critical part in helping me create compelling content for clients. The added benefit of this ‘reading around a subject’ is that I often find...
Business ‘wisdom’ tells us that to succeed, we have to keep our knowledge to ourselves to form a competitive advantage. Most of our mothers however would have emphasised the importance of sharing to get ahead in life. So when it...
In direct defiance of our mother’s instructions, saying ‘thank you’ has become quite a rare occurrence. Yet a quick thank you note could be all that is needed to bolster customer loyalty and turn a one-off sale into successful repeat...
