As a professional technical copywriter who spends all day dipping into Twitter conversations with other copywriters, it’s easy to forget some of the basics of our art. When I discovered that lots of people ask Google who needs copywriting? I was astonished.
At first I thought maybe this was yet another example of the copyright vs copywriter confusion. But after a while it dawned on me – if people don’t know what a copywriter does, why would they know if they need one?
Words are magic. And very hard work
Everywhere you see a piece of marketing text, a copywriter
has should have been involved. If you need a three word tagline, or a 5000 word ebook, you also need a copywriter.
You are always surrounded by examples of copywriting, each of varying lev...Read More