Journalist Colm O’Regan wrote a rant for the BBC online magazine raising the issue of what he sees as overly familiar email and website text. In the article he raises umbrage with the overuse of his first name and copy...
Valentine’s Day is upon us, this year bringing with it the highly anticipated Fifty Shades of Grey movie. Like you couldn’t have guessed from the explosion in S&M sex-related advertising that has suddenly appeared, fuelled by lazy marketers and their...
Last week I wrote a tongue-in-cheek piece about Kaiser Chief lyrics and copywriting. Or more specifically, why Kaiser Chief lyrics are a terrible example for copywriters. Much to my surprise, the article gained a lot of traction – particularly after...
Incredibly (inexplicably?) popular, the Kaiser Chiefs have been churning out “indie rock” for the past 15 years. Although their records are undeniable best-sellers (1.1 million singles and counting), they are also notable for having some of the dodgiest lyrics imaginable....
Although I’m a writer by trade, I find there is something compelling about statistics. Well, website statistics anyway – I’m not sure actuarial accountancy is interesting, even for actuaries. So as 2015 starts to wind itself up, here are the...
I have a confession to make. I, Ben Lloyd, professional copywriter and wordsmith, often talk to myself when I am writing and proofreading. Why? Because it makes my clients happier. And no, I’m not mad. There’s actually...
There’s a reasonable chance that you arrived here at Tech Write looking for SEO copywriting services. There’s a slim chance that you may have even been sent here by Google after searching “SEO copywriting”. Because once upon a time everyone...
The age of social selling has brought with it an increased focus on “brand advocates”. By creating a community of super fans, your business will benefit from “free” word of mouth advertising. And in reality, happy customers are good business....
Can technical copy ever be “fun”? Innocent Smoothies have set a trend in the digital marketing age with their “quirky” approach to copy. An ever-so-friendly tone of voice, coupled with enthusiastic social media management has been surprisingly successful. And when...
The Internet is undeniably big. So big that even Google cannot seem to decide how much content is out there. In 2008 the official Google blog claimed there were over 1 trillion webpages (1,000,000,000,000) in existence. But by 2012 they...
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