Surviving International Creativity Month

January, apparently, is “International Creativity Month”.

A month to remind individuals and organizations around the globe to capitalize on the power of creativity,” claims the originator Randall Munson [his spelling, not mine]. It’s easy to understand Munson’s rationale. A new year offers a blank canvas onto which we can paint innovative solutions to our pressing business problems.

A picture of a coffee cup filled with coffee beans - the ultimate magic beans for improving tech copywriting and creativity

I like to think that these particular beans have magical powers to improve tech copywriting and creativity.

Unfortunately many of us are still recovering from the post-Christmas blues, the relentlessly bad weather and the prospect of trying to increase turnover in a perpetually sluggish economy. January is about as grey and uncreative as it gets.

As a “magical keynote speaker”, Randall Munson probably has unlimited access to all the fairy dust and unicorn farts needed for inspirational business creativity. For everyone else, creativity can be a bit of an optional extra – we know we need it, but we cannot dedicate the time or resources to properly exploit it.

Worse still, creativity should be a year-round discipline – not something employed for the first 31 days of the year before being cast aside or neglected.

But there’s no need to worry about your inherent lack of creativity (that’s a lie – you probably just don’t realise your own creative strengths), or the fact you  don’t have time to dream up awesome artwork or cracking copy. If you are not a professional copywriter, how can you be expected to churn out quality web content on top of your other duties?

Fortunately help is at hand. I may not have access to Randall Munson’s stash of magic beans, but I do have experience of creative tech copywriting. And I do it week in week out, all year round. I am a tech copywriter after all.

So don’t beat yourself up about International Creativity Month, it’s just one of those things. Drop me a line and we’ll see how I can help.

Image provided courtesy of FreePixels.com

Written by Ben Lloyd


Ben Lloyd has worked in the IT industry since 1996, covering a number of roles from helpdesk support to network management and everything in between. Tech Write is built on this experience, offering outstanding technical copywriting services to agencies and clients across the world.

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