January, apparently, is “International Creativity Month”.
“A month to remind individuals and organizations around the globe to capitalize on the power of creativity,” claims the originator Randall Munson [his spelling, not mine]. It’s easy to understand Munson’s rationale. A new year offers a blank canvas onto which we can paint innovative solutions to our pressing business problems.
Unfortunately many of us are still recovering from the post-Christmas blues, the relentlessly bad weather and the prospect of trying to increase turnover in a perpetually sluggish economy. January is about as grey and uncreative as it gets.
As a “magical keynote speaker”, Randall Munson probably has unlimited access to all the fairy dust and unicorn farts needed for inspirational business creativity. For everyone else, creativity can be a bit of an optional extra – we know we need it, but we cannot dedicate the time or resources to properly exploit it.
Worse still, creativity should be a year-round discipline – not something employed for the first 31 days of the year before being cast aside or neglected.
But there’s no need to worry about your inherent lack of creativity (that’s a lie – you probably just don’t realise your own creative strengths), or the fact you don’t have time to dream up awesome artwork or cracking copy. If you are not a professional copywriter, how can you be expected to churn out quality web content on top of your other duties?
Fortunately help is at hand. I may not have access to Randall Munson’s stash of magic beans, but I do have experience of creative tech copywriting. And I do it week in week out, all year round. I am a tech copywriter after all.
So don’t beat yourself up about International Creativity Month, it’s just one of those things. Drop me a line and we’ll see how I can help.
Image provided courtesy of FreePixels.com