Surviving International Creativity Month

January, apparently, is “International Creativity Month”.

A month to remind individuals and organizations around the globe to capitalize on the power of creativity,” claims the originator Randall Munson [his spelling, not mine]. It’s easy to understand Munson’s rationale. A new year offers a blank canvas onto which we can paint innovative solutions to our pressing business problems.

A picture of a coffee cup filled with coffee beans - the ultimate magic beans for improving tech copywriting and creativity

I like to think that these particular beans have magical powers to improve tech copywriting and creativity.

Unfortunately many of us are still recovering from the post-Christmas blues, the relentlessly bad weather and the prospect of trying to increase turnover in a perpetually sluggish economy. January is about as grey and uncreative as it gets.

As a “magical keynote speaker”, Randall Munson probably has unlimited access to all the fairy dust and unicorn farts needed for inspirational business creativity. For everyone else, creativity can be a bit of an optional extra – we know we need it, but we cannot dedicate the time or resources to properly exploit it.

Worse still, creativity should be a year-round discipline – not something employed for the first 31 days of the year before being cast aside or neglected.

But there’s no need to worry about your inherent lack of creativity (that’s a lie – you probably just don’t realise your own creative strengths), or the fact you  don’t have time to dream up awesome artwork or cracking copy. If you are not a professional copywriter, how can you be expected to churn out quality web content on top of your other duties?

Fortunately help is at hand. I may not have access to Randall Munson’s stash of magic beans, but I do have experience of creative tech copywriting. And I do it week in week out, all year round. I am a tech copywriter after all.

So don’t beat yourself up about International Creativity Month, it’s just one of those things. Drop me a line and we’ll see how I can help.

Image provided courtesy of