Journalist Colm O’Regan wrote a rant for the BBC online magazine raising the issue of what he sees as overly familiar email and website text. In the article he raises umbrage with the overuse of his first name and copy...
January, apparently, is “International Creativity Month”. “A month to remind individuals and organizations around the globe to capitalize on the power of creativity,” claims the originator Randall Munson [his spelling, not mine]. It’s easy to understand Munson’s rationale. A new year offers...
After heavily criticising a Microsoft marketing failure, it seems only fair to praise them when they manage to pull off a success. In this case, I’m talking about the #MI1020 viral campaign run in London to promote the new Nokia...
Some time ago I wrote a short series of articles about different copywriting techniques you could use to distinguish your business from the competition. One of those techniques I named “Assassination”, because the aim was to discredit your competitor through...
Do you know which was the UK City of Culture in 2013? If not, there is no reason to feel bad because only 6% of the population could correctly identify Derry as the holder of this prestigious title. The idea...
Anyone watching the Europa League Final on TV last night will have been impressed by the last-gasp winner scored by Chelsea. Far less impressive however was the trophy presentation after the match. As you would expect, the entire Chelsea squad...
Whatever you think about Margaret Thatcher and her legacy, one of the most memorable aspects of her political career was the incredible 1979 election poster for the Conservative party. Instantly recognisable, the “Labour isn’t working” poster and print campaign...
If you operate in the B2B marketplace, it is extremely likely that at some point you will have been asked to trade your email address in return for receiving a “white paper”. This magical document promises to explain why Cloud...
The most effective copywriting speaks directly into the reader’s situation, helping to build confidence in your brand. Fail to connect on a personal level and your message will be lost in the background noise. A copywriter can create compelling content...
During an interview with Radio 4 this morning, Minister without Portfolio Ken Clarke decided to drop a new word into the public conscious – eurorealist*. Despite existing in some limited circles since the middle of the last decade, eurorealist has yet to...
