2014 – That was the copywriting year that was

Picture of Bye 2014 and fireworks

Although I’m a writer by trade, I find there is something compelling about statistics. Well, website statistics anyway – I’m not sure actuarial accountancy is interesting, even for actuaries.

So as 2015 starts to wind itself up, here are the top 5 Tech Write blog posts from last year. And for good measure, all of the observations will still be valid this year too.

1. #MI1020 – When Microsoft Got Marketing Right

Microsoft are often (justly) criticised for being crap, like the much maligned Scroogled campaign for instance. But the MI1020 experiential campaign for the new Nokia Lumia 1020 handset was a complete triumph, as you can see here.

Ironically this post was first published in 2013.

2. 10 Reasons Your Top 10 Blog Posts Suck

Continuing in the ironic vein the second most popular Tech Write article of the year was a top 10 list. Top 10-style lists suck, and this article will show you exactly why that is.

3. “Scroogled” – When Assassination By Copy Fails

Further irony – this criticism of Microsoft’s Scroogled campaign was hugely popular with visitors from Redmond, Virginia. For those who don’t know, Redmond is the spiritual home of the software giant.

4. The Death of Guest Blogging – Matt Cutts Starved My Family

Everyone loves a bit of controversy, particularly where it appears that an Internet celebrity is causing the deaths of innocent copywriters across the world. Or so the popularity of this salaciously titled post would suggest.

5. 3 Tips To Regain Your Own Copywriting Voice

The top 5 is rounded out by an open letter to a copywriting colleague who felt they had lost their mojo. It would appear that Rachel is not alone however, as many readers also clicked through seeking inspiration for their own projects.

That’s the Top 5 for 2014. What would you like to see this year? Leave me a comment below.

Written by Ben Lloyd


Ben Lloyd has worked in the IT industry since 1996, covering a number of roles from helpdesk support to network management and everything in between. Tech Write is built on this experience, offering outstanding technical copywriting services to agencies and clients across the world.

One comment to 2014 – That was the copywriting year that was

  • Gaurav  says:

    Hey Ben,
    Nice article, i enjoyed your post. thanks for sharing this

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