Fact – Your website needs increased traffic to raise sales
Fact – Search engines remain the number one way for people to discover your website
Fact – Paid search results can get you to the top of Google rankings (ish)
Obviously you should be concentrating your online marketing budget on PPC right?
Wrong! Consider the following stats:
- 85% of search engine traffic comes via organic links
- Only 11% of advertisers report achieving a higher ROI through a Pay Per Click Advertising Program than an Organic Search Engine Optimization program
- 4 out of 5 (80%) of search engine users never click on PPC results
- 86% of search engine users report they feel organic listings are more relevant than paid listings (Source: Zero One Zero)
And what about the following quote from Marc Resnick’s semina...
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