Category SEO

Web content writing – Are you over-reliant on PPC?

Fact – Your website needs increased traffic to raise sales
Fact – Search engines remain the number one way for people to discover your website
Fact – Paid search results can get you to the top of Google rankings (ish)

Obviously you should be concentrating your online marketing budget on PPC right?

Wrong! Consider the following stats:

  • 85% of search engine traffic comes via organic links
  • Only 11% of advertisers report achieving a higher ROI through a Pay Per Click Advertising Program than an Organic Search Engine Optimization program
  • 4 out of 5 (80%) of search engine users never click on PPC results
  • 86% of search engine users report they feel organic listings are more relevant than paid listings (Source: Zero One Zero)

And what about the following quote from Marc Resnick’s semina...

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2014 – That was the copywriting year that was

Picture of Bye 2014 and fireworks

Although I’m a writer by trade, I find there is something compelling about statistics. Well, website statistics anyway – I’m not sure actuarial accountancy is interesting, even for actuaries.

So as 2015 starts to wind itself up, here are the top 5 Tech Write blog posts from last year. And for good measure, all of the observations will still be valid this year too.

1. #MI1020 – When Microsoft Got Marketing Right

Microsoft are often (justly) criticised for being crap, like the much maligned Scroogled campaign for instance. But the MI1020 experiential campaign for the new Nokia Lumia 1020 handset was a complete triumph, as you can see here.

Ironically this post was first published in 2013.

2. 10 Reasons Your Top 10 Blog Posts Suck

Continuing in the ironic vein the second most popular Tech Wri...

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Why I don’t do SEO copywriting any more

There’s a reasonable chance that you arrived here at Tech Write looking for SEO copywriting services. There’s a slim chance that you may have even been sent here by Google after searching “SEO copywriting”. Because once upon a time everyone wanted SEO-optimised text. And I was more than happy to oblige.

But the fact is that I don’t do SEO copywriting any more.

Why not?

The answer is simple – the days of keyword stuffing, grammar mangling and Google-manipulation are over. For quite some time in fact. I could still produce something that would have suited the search engine optimisation techniques of old.

But I won’t.

Not only would I be robbing you of your marketing budget, but the results would be of limited success too...

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Why do I need a business blog? Here’s 5 damn good reasons

You already have a relatively successful business website. So why should you add a blog? Especially if it means paying out more money to have someone write it for you?

First up, blogging is an incredibly cheap way to increase your brand’s reputation.

Blogging requires roughly 9% of a full-time marketing team’s hours and just 7% of their total budget.” – HubSpot stats.

Here are 5 more damn good reasons for why the investment in a business blog makes perfect sense.

Why do I need a business blog? 4 speech bubbles spelling out BLOG

Business blogs are no longer optional

1. A business blog informs your customers

The age of the Internet means that your clients are now quite adept at finding information for themselves. This means that if they can’t find the information they need on your site, they will go elsewhere. Probably to one of your competitors.

Your b...

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The Death of Guest Blogging – Matt Cutts Starved My Family

Every time Matt Cutts opens his mouth, the SEO industry goes into meltdown. As Google’s “head of webspam”, his job is to tweak algorithms in any way he sees fit to deliver the best possible search results to customers. Oh, and to sell more sponsored search results.

When Cutts says something, those involved with search engine optimisation (SEO) listen.

Picture of Matt Cutts who allegedly killed the art of guest blogging

Matt Cutts – fairy murderer and bane of the SEO professional

Matt Cutts – Fairy Murderer

Each time Google release a new algorithm update a fairy dies. Or an SEO guru loses their job. Maybe even both.

So when Cutts issued his latest commandment – Thou shalt not guest blog – there was collective disbelief from SEO agencies across the world...

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