Last week I wrote a tongue-in-cheek piece about Kaiser Chief lyrics and copywriting. Or more specifically, why Kaiser Chief lyrics are a terrible example for copywriters.
Much to my surprise, the article gained a lot of traction – particularly after someone grassed me up to lead singer Ricky Wilson:
I did however learn three lessons from the “success” of the post.
1. Some copywriters are very limited in their sources of inspiration
A number of fellow professionals were quick to point out that comparing song lyrics to copy is like juxtaposing potatoes and peas. Fair enough.
But it also became quickly apparent that many of these people do not seek to improve their own skills by observing “good” and “bad” wherever it may be found...Read More