Category Twitter

Happy Birthday Twitter

Whether you regard Twitter as an annoying distraction for txtspk-obsessed teens, or as a useful information sharing and gathering tool, the fact that it has reached the mature (in Internet terms) age of 9 is an impressive feat. Loved by celebrities and common people alike, Twitter has become an important communications tool in the 21st Century.

Some Happy Birthday candles to celebrate the 7th anniversary of Twitter's launch

Happy 9th Birthday Twitter. Enjoy it!

Twitter themselves estimate that their 200 million users send 400 million tweets daily. The microblogging platform allows anyone to reach a global audience and the succinct nature of tweets make it hard to bore your audience (in theory).

And during the Arab Spring uprising of 2010/2011, the US State Department even claimed that access to social media was a human right. “It’s the same kind of right as walking int...

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Online Marketing – Doing a John Terry

Anyone watching the Europa League Final on TV last night will have been impressed by the last-gasp winner scored by Chelsea. Far less impressive however was the trophy presentation after the match. As you would expect, the entire Chelsea squad filed past the assembled dignitaries, collected their winners’ medals and lifted the cup. But what you may not expect was John Terry’s quick costume change at the final whistle.

Having been sidelined with an injury, John Terry failed to make even the substitutes bench for the Cup Final. He was therefore sat in the Chelsea technical area in suit and tie watching the match, effectively just another spectator. However after Ivanovic’s winning goal, Terry felt the need to change into his playing kit (complete with shinpads) to collect his medal.

Terr...

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No blog? Your website is doomed. Or not.

Your website must have a blog. If your site has no blog, you have no hope of getting the attention of potential customers or search engines and your website is doomed. And your business too.  Or so many web gurus will tell you.

A picture of a sinking ship

Your blogless website will sink like a stone. Not.

Balderdash.

The blog is a powerful tool when generating website traffic and developing your brand. A blog really does help demonstrate your industry expertise and help your potential customers understand who you are and what you do. But there are other ways to achieve similar goals.

Consider social media...

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Klout changes it’s algorithm – should you be concerned?

The Internet has been abuzz over the past 48 hours with chat relating to a change in the way Klout measures social influence. For many people it’s a big deal, while others appear completely unfazed. So should you be concerned?

Do you use social media?

If the answer is no, then you can forget all about Klout. Without a Twitter, Facebook or Google+ account it is impossible to obtain a Klout score.

Should I focus on improving my Klout score?

If you are a business, absolutely not! Your core focus should be providing the very best products and services to customers, rather than chasing down a rather arbitrary guide on how popular you are. Make the use of social media another channel by which you interact with clients, resolving their issues and educating them...

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