Have you ever wondered why Richard Branson is so ridiculously productive? Or how Bill Gates remained focused long enough to build one of the world’s largest software companies? Or even how Donald Trump found time to build a...
Bemoaned by educators since its rise to prominence, Twitter is regarded by some as the fount of all poor writing, txtspk (text speak) and shortened attention spans. But using Twitter can actually help you improve other core written communication skills...
The age of social selling has brought with it an increased focus on “brand advocates”. By creating a community of super fans, your business will benefit from “free” word of mouth advertising. And in reality, happy customers are good business....
January 2012 began relatively slowly here at Tech Write as we continued to provide ghostwriting services as part of our long-standing relationship with the team at Write My Site. Over the course of the next 31 days Tech Write created...
Your website must have a blog. If your site has no blog, you have no hope of getting the attention of potential customers or search engines and your website is doomed. And your business too. Or so many web gurus...
The Internet has been abuzz over the past 48 hours with chat relating to a change in the way Klout measures social influence. For many people it’s a big deal, while others appear completely unfazed. So should you be concerned?...
On Tuesday I related the case of a copywriting client who wanted to know about recycling an article I had written. This question then led me to create a list of ten uses for a single item of copy, five...
Recently I was asked by a customer whether it was OK to post an article which I had written for them in multiple locations. Obviously duplicating content across the web tends to cause trouble with search engines and so I...
Although it seems to go against common sense, the new “social” web has created a paradox which many businesses are struggling to come to terms. Because in order to get something from your customer, you need to give them something...
If you are a user of social media, then the news that 6 million LinkedIn passwords have been compromised and posted online should be worrying. Not only could your reputation take a hit if someone decides to spoof your communications,...
