Tech Write UK were asked to put their copywriting skills to good use and create hundred product descriptions for online gadget retailer Paramount Zone. The products involved were as diverse as remote control helicopters, iPod accessories, children’s toys and office paraphernalia.
Tasked with producing quirky, slightly tongue-in-cheek copy, Tech Write were able to produce suitable content which combined imagination and wit that both engages and amuses the reader. Despite the products offered by Paramount Zone being aimed primarily at men, the copy had to appeal to both men and women alike. An example of the copy produced can be found in this review of the On This Day Calendar.
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