Category Case Study

Customer Feedback is a Content Goldmine

Although customer feedback is essential for improving products and services, their responses can in fact be multi-purpose, helping to create a further return on investment when creating and deploying satisfaction surveys. When the results of a feedback survey are collated, they often contain gems which can be put to good use for marketing your business.

The Testimonial

In an age where social interaction is becoming more important, customer recommendations are gold. Often customer

Picture of A+ customer feedback

If you get some A+ customer feedback, you should always use it for a website testimonial

feedback contains positive comments which can then be used on your website or other advertising media, raising the credibility of your business...

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Copywriting – On This Day Calendar

Tech Write UK were asked to put their copywriting skills to good use and create hundred product descriptions for online gadget retailer Paramount Zone. The products involved were as diverse as remote control helicopters, iPod accessories, children’s toys and office paraphernalia.

Tasked with producing quirky, slightly tongue-in-cheek copy, Tech Write were able to produce suitable content which combined imagination and wit that both engages and amuses the reader. Despite the products offered by Paramount Zone being aimed primarily at men, the copy had to appeal to both men and women alike. An example of the copy produced can be found in this review of the On This Day Calendar.

To find out how Tech Write could help promote your business through article writing, blogging or copywriting, pleas...

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Case Study – Zuma Fashions and NFC Technology

Tech Write were approached by Paul Lakeman of Near Field Communications (Jersey) to write a case study of a recent project undertaken by the NFC specialists. The case study was to document the stages of a project undertaken by clothing retailer Zuma Fashions to integrate Near Field Communications Technology into their digital marketing strategy.

The case study covers the background of the project, details of the three distinct phases of the roll-out and concludes with the findings of the project and the thoughts of the key decision makers at Zuma...

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