Copywriting tagged posts

2014 – That was the copywriting year that was

Picture of Bye 2014 and fireworks

Although I’m a writer by trade, I find there is something compelling about statistics. Well, website statistics anyway – I’m not sure actuarial accountancy is interesting, even for actuaries.

So as 2015 starts to wind itself up, here are the top 5 Tech Write blog posts from last year. And for good measure, all of the observations will still be valid this year too.

1. #MI1020 – When Microsoft Got Marketing Right

Microsoft are often (justly) criticised for being crap, like the much maligned Scroogled campaign for instance. But the MI1020 experiential campaign for the new Nokia Lumia 1020 handset was a complete triumph, as you can see here.

Ironically this post was first published in 2013.

2. 10 Reasons Your Top 10 Blog Posts Suck

Continuing in the ironic vein the second most popular Tech Wri...

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1 proofreading tip that will change the way you write forever

I have a confession to make. I, Ben Lloyd, professional copywriter and wordsmith, often talk to myself when I am writing and proofreading.

Why? Because it makes my clients happier.

And no, I’m not mad. There’s actually a couple of good reasons for working like this.

Getting chatty

Successful copywriting relies on being able to “speak” to the reader, to create some kind of positive reaction. The kind of reaction that should make them run out and buy your product.

And one trick copywriters employ is that of “conversational” text – writing that is open, approachable and not unlike someone speaking with you.

For the most natural text, it makes sense to sound out what I am writing...

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Why I don’t do SEO copywriting any more

There’s a reasonable chance that you arrived here at Tech Write looking for SEO copywriting services. There’s a slim chance that you may have even been sent here by Google after searching “SEO copywriting”. Because once upon a time everyone wanted SEO-optimised text. And I was more than happy to oblige.

But the fact is that I don’t do SEO copywriting any more.

Why not?

The answer is simple – the days of keyword stuffing, grammar mangling and Google-manipulation are over. For quite some time in fact. I could still produce something that would have suited the search engine optimisation techniques of old.

But I won’t.

Not only would I be robbing you of your marketing budget, but the results would be of limited success too...

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How big is the Internet? Digital copywriter advice

The Internet is undeniably big. So big that even Google cannot seem to decide how much content is out there. In 2008 the official Google blog claimed there were over 1 trillion webpages (1,000,000,000,000) in existence. But by 2012 they were only indexing 50 billion.

A picture of the internetworked world

The worldwide web is growing every day.

Maybe the de-indexing of content farms helped streamline the Internet a bit, but we’ll never know for sure. Especially seeing as everyone gave up trying to count the web in 2012.

The exponential growth of web content is great news if you are buyer. Much less so as a seller. With literally billions of webpages to compete against, how can your business stand out?

Digital content writing must be exceptional

Let’s face it...

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3 tips to regain your own copywriting voice

Yesterday one of my copywriting contacts blogged about how writing for clients and adopting their tone of voice meant that she had lost her own personality. Although Rachel can write compelling text for her clients, she noticed that her own blog posts lacked a certain zing.

A picture of a sparkler symbolising the lost creative copywriting spark

Lost your copywriting mojo? Here’s 3 tips to reignite that spark

Has she lost her soul in the process of channelling her clients wishes?

Unless Rachel is working for Lucifer himself (it is possible – I’ve never seen her client list), the answer is no. Here’s my tips for getting her mojo back.

1. Stay diverse

An extremely successful copywriter once told me it is far better to specialise in a niche, than to be a jobbing writer for all trades. And he was probably completely right.

But for the professional researcher/writer

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